A high conversion rate is the key to success for your growing brand, a concrete measure of how much engagement your online content is receiving. However, increasing your conversion rates can be difficult to approach without taking the proper measures to do so. To make your job a bit easier, we’ve put together the top ten steps you can take to increase conversion rates on your website!
1. Remember Your CRO Planner
Your conversion rate optimization (CRO) planner will be one of your greatest assets in increasing your online presence. It’ll provide you with business analytics, points to improve upon, and information on the people who visit your site. With this information, you can make changes to your website to drastically improve your conversion rates. Using your CRO planner is the first step towards improving your conversion rate, so use it, and use it often.
2. Pay Attention to the Numbers
In order to improve your user experience, you need to understand your users. As such, you should pay close attention to what your users are doing. For example, if users seem to leave the site after reaching a certain part, they may find that part frustrating, while they may spend more time on a part of the site they find appealing. Using this data, tweak the less popular parts of your site to match the more popular ones.
3. Make Appealing Offers
The best way to grow your audience is by making deals they can’t refuse. To this end, use your CRO planner to figure out what your audience is interested in, what they tend to engage with, and what they typically purchase. From there, begin making tailored offers that will appeal specifically to your audience!
4. Communicate Directly
It always pays to have an open channel of communication between you and your clients. This is best achieved through a live support chat, where clients can come to an employee with questions or comments and receive a response in real time, creating a user experience in which clients feel valued.
5. Show Customer Testimonies
While it’s expected that a brand will present itself in a positive light, past customers are viewed as an unbiased voice, so their testimonies carry more weight with prospective customers. Word of mouth is by far the most effective way to sell your product, so be sure your site prominently displays words of endorsement from past customers. This creates a trustworthy brand image that will encourage customers to make a purchase and recommend your site to others!
6. Keep it Simple
Simple is always best in the world of web design. A home page that’s poorly organized or full of popups will create a user experience that feels slow, bloated, and clunky, decreasing engagement and conversion rates. However, well-designed websites create a sleek, professional brand image that will place your brand far above the competition!
7. Establish a Trustworthy Brand
The most important part of any business transaction is trust. If your brand is relatively unknown to prospective clients, they may be reluctant to make a purchase or invest in one of your services. To do this, put measures in place to reduce skepticism, such as maintaining a polished site, giving customer satisfaction guarantees, and providing more information about your business. These measures will create a more professional look, provide customers with insurance against a negative experience, and make your brand seem down-to-earth and approachable!
8. Send Out Cart Reminders
Customers may visit your site just to window shop, and while any engagement is good engagement, you need to ensure visitors are making purchases. Fortunately, cart reminder emails can do just that, sending shoppers a reminder if they’ve placed items in their cart but haven’t made a purchase. If you want to sweeten the deal, you can even provide a special offer for the items in their cart!
9. Create Value
To make your site appealing to visitors, you need to be putting out valuable content. Take demographic information about your visitors into consideration, and determine what exactly they’re looking for in your product. From there, change up your marketing tactics to emphasize the benefits of your product or service that customers will most appreciate, and why they’ll appreciate them.
10. Don’t Be Afraid to Experiment
Often, the secret to effective web marketing is trial and error. Don’t be discouraged if you aren’t seeing the conversion rates you need, just change things up a bit! Whether it’s something as simple as color or as complex as tone, giving your site a few changes here and there will eventually result in the perfect conversion rate!
Want to learn more about increasing web traffic as a small business owner? Check out our Small Business Guide to SEO over on the NexLaunch Blog!
If you’re ready to learn more about how to increase conversion rates on your website, feel free to contact us. We can help you perform better.