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The Benefits Of Facebook Ads: 6 Reasons Why You Need Them

With 2 billion monthly active users on Facebook, you might wonder if Facebook advertising is the best course of action to help you grow your business. The following list outlines the 6 main reasons why advertising on Facebook is a smart choice for businesses, whether you’re a business that’s just getting started on social media or a business that’s looking for new ways to grow.

Anyone can advertise on Facebook

Whether you’re an admin managing a Page or a seasoned advertiser who is just getting started with Facebook advertiser tools, there’s a range of advertising options to help you reach your business goals regardless of your advertising experience. If you’re a Page admin thinking about getting started with advertising, you can start by boosting posts directly from your Page. If you’re an advertiser with complex business goals, you can use Ads Manager where you can view, make changes and see results for each unique campaign you create. Learn more about the differences between boosting posts and Facebook ads.

Simple ad solutions

You can create ads quickly and easily directly from your Facebook Page. To create these types of ads, look for the Promote button on your Page or try boosting a post by clicking the Boost Post button on certain posts. Below are some of the ad solutions you’ll find on your Facebook Page:

  • Boosted posts: Boosting a post may help you get more people to like, share and comment on the posts you create. Boosted posts are also a way to reach new people who are likely interested in your content but don’t currently follow you on Facebook.
  • Page ad: Promoting your Page may help you get more people to like and follow your Page.
  • Website ad: Promoting your website may help you get more people to visit your website.
  • Promote call-to-action button: People can interact with your Page through your page’s call-to-action button. It can be customized to promote your page objectives, such as allowing visitors to book appointments, make purchases or lead them to your website. Creating a call-to-action ad helps drive conversions that matter to your Page.

Here are the reasons why you really should consider advertising on Facebook:

1. Connect With Target Market
Facebook has over one billion users and is the most popular social media platform. If you’re not already using social media to connect with people, then you should seriously consider it.
Facebook’s popularity gives you an opportunity to attract new customers to your business and market to them.

2. Facebook Ads Are Affordable
Advertising on Facebook can be cheaper than advertising elsewhere. Adverts in magazines and newspapers are very costly. PPC campaigns are effective but they can eat up your budget very quickly if you haven’t got a trained and experienced team watching over your account.

When setting up your Facebook adverts, you can limit how much you want to spend and the CPC can be more cost-effective. Having adverts on Facebook is preferred by many businesses because it is cheaper compared to other forms of advertising.

3. Use At Every Stage Of The Buyer’s Journey
When it comes to inbound marketing, advertising on social media can be used to engage with people at different stages of the buyer’s journey.

By understanding your ideal buyer persona, you can create ads that will engage with their needs and move them onto the next stage.

Think about it.

Awareness: your advert can engage with the problems of your buyer persona and help them learn more about it and what they can do to solve it.

Consideration: for any contacts you’ve gained with your ‘awareness’ adverts, you can then target them with ads that offer them helpful solutions to bring them toward the decision stage.

Decision: finally, you can then create adverts that show your business is the solution they’ve been looking for and the best option.

You can integrate Facebook advertising into your inbound marketing strategy.

4. Demographic Targeting
One of the most popular reasons businesses advertise on Facebook is because there is a wide range of demographic targeting. If you’re a new business who does not have a contact list to retarget yet, you can start targeting brand new customers instead.

Facebook’s audience is wide. By using their advertising abilities you can target people on:

  • Gender
  • Age
  • Location
  • Job title
  • Job industry
  • Interests

5. Remarket To Your Current Customers
An advanced targeting option is “Custom Audiences” which lets you target contacts/leads from your CRM database directly on Facebook.

Remarketing to your current customer database gives you the chance to reconnect with customers, reminding them to come back to your business.

When you’ve got special offers, using Facebook ads is a quick and informal way of reaching out. Unlike email, adverts on Facebook are arguably less interruptive so allow more inboundy ads.

6. It’s Easy To Do, Once You Understand The Tools
Another reason why you shouldn’t hesitate on using Facebook ads is the fact it’s easy to do. You’re missing out on a great way of engaging and connecting with your ideal customers if you’re not.

If you are interested in using Facebook ads, check out our lead generation service here. Our team of digital marketing strategy experts is eager to assist you with digital marketing strategy and lead generation. 


Paid Vs. Organic Traffic

It’s no secret that Google is the lead generator when it comes to online search engines. And in this rapidly expanding digital hemisphere, Google has fleshed out two main traffic sources to inbound marketers: paid search and organic search. Additionally, there are two methods to acquiring traffic through these platforms; search engine optimization, or SEO, and search engine marketing, or SEM, respectively.

If you’re in the digital marketing sphere, or quite frankly, even have a shred of an online presence through your business or organization, you’ve no doubt heard one or both of these terms. Optimizing your searches to reflect the best possible chances of drawing traffic to your brand is imperative for growing your business.

But when it comes to SEM, SEO, paid, and organic traffic, if these terms are not in your wheelhouse, it can feel overwhelming and intimidating on where to even begin. Which option is a better choice for you and your business? Which one will further the bottom line of your company and draw in more traffic?

Let’s take a look at these options and evaluate which one is more beneficial to your growing business needs.

What is Organic Traffic?

Simply put, whenever you type anything into Google, any of the links that come up below the ads are considered organic results. The order of the links depends on the quality of the content (which, adversely, is where search engine optimization comes in). “Organic traffic” is the result of users finding your links among these results and clicking on your content specifically.

Some of its advantages include:

  • Google takes care of the legwork, directing the highest amount of traffic, and they are the most trusted search engine for people researching a product or purchase.
  • Google is fairly particular about its rankings. Ranking in the top five search results means that your content is of the highest quality within that industry or topic.
  • If you are high in the ranks, you will be reaping the benefits of that for years to come.
  • Organic search drives over ten times more website traffic than organic social media.

However, it also comes with its own set of tribulations. Some cons to generating organic traffic include:

  • It’s extremely difficult to move up in the rankings, and it takes a lot of time.
  • Search results on the first page of Google receive 92% of all of the search traffic on Google.
  • One-third of clicks from organic search results go to the very first listing on Google.
  • The first result on a Google SERP has a 28.5% click rate. The tenth result generates an average of 2.5%. This makes it extremely difficult for most businesses and industries to drive traffic to their site organically.

What is Paid Traffic?

Paid search, on the other hand, is all of the search results that appear at the top of your page that companies have paid for. They are tagged with a small box labeled “ad,” and fits seamlessly into the rest of the search results. Since organic search has grown to be more competitive, paid traffic has increased in popularity, as it is a surefire way to appear at the top of the search results.

Some advantages of paid traffic include:

  • You do not have to spend years perfecting and changing your SEO strategy.
  • 27% of website traffic comes from paid search results.
  • Paid search advertising exists with Google Ads, which means that Google evaluates your maximum bid.

A few disadvantages of paid traffic include:

  • The charging model is based on cost-per-click, not per lead. This means that each click-through to one of your advertisements costs you money.
  • It is more costly than organic traffic. Organic traffic is extremely inexpensive, or free, whereas, Google charges you to post your ads on their search results.
  • As a result, this could lead to temporary listing results. When your budget runs out, your advertisements will disappear from the Google rankings.

The Bottom Line

So, which route is a better option for you and your company? After evaluating your department’s budget and needs, You’ll likely find that paid traffic is a better route to go than organic. It may seem like a larger financial investment upfront, but in the end, you are not only generating more traffic to your website (which, could lead to more sales), but you are saving a salary (or two’s) worth of money by not employing a content marketing team to keep up with all of the changing algorithms. You don’t know where to start, Schedule a Free Strategy Session today and let’s work together to create a unique strategy for your business.

Catapulting your Business Through Facebook Ads

Advertising on Facebook is one of the best ways to gain an audience for your business. Facebook ads reach a huge number of people–on average, 2.80 billion people actively use the platform every month. Because of this huge audience, online advertising through Facebook is one of the best decisions that you can make for your company. 

Using Facebook ads can help you reach out to future customers, create awareness surrounding your business, and grow your sales further. With that in mind, here are some ways that you can use paid traffic Facebook ads to expand your business to a larger audience. 

How Do I Create Ads on Facebook? 

Using Facebook’s Ads Manager makes creating advertisements on the platform simple. Ads manager is where you start for any ads that you want to run on Facebook, Instagram, Messenger, or Audience Network. Ads Manager allows you to do many things with your ads, including the following: 

  • Creating brand new ads
  • Choosing your audience that your ads should be targeting
  • Setting up and managing your ad budgets
  • Run ads across multiple apps
  • Adjust your ad campaigns
  • Improve your ad performance with dynamic creative
  • Test which one of your ads performs the best
  • Get real-time insights 

Ad Manager with Facebook is a simple way to ensure that your advertisements for your business are successful and reaching the right audience. Ads Manager is an all in one solution to any problems you might be facing trying to get your advertisements out there. 

How Does Facebook Generate Leads?

Lead generation ads on Facebook are much simpler than they are on other advertising platforms. On Facebook, people who are interested in your business can tap your ad, and a form will pop up. This form is pre-populated with their Facebook contact information and is ready to be sent directly to your company. Facebook’s ability to do this makes it a great place to generate leads, and you will be more likely to get leads on Facebook over other platforms because of the ease of inquiring. 

Lead generation ads will not only help you get more leads–they will also help you reduce drop-off rates and find leads that matter and who are likely to stick with your business in the long term. 

What Kind of Ads Can I Make With Facebook? 

There are various types of ads that you can create by using Facebook ads. All of these ads are valuable in their own way, and it is up to you to decide which type of ad you think will have the best reception based on your target audience.

Image Advertisements

Image ads are a perfect way to get started when you are new to Facebook paid advertising. One can be made by simply boosting a post with an image directly from your business’ Facebook page. 

Video Advertisements

Video advertisements can also run in the News Feed and Stories, or they can appear as in-stream ads in longer Facebook videos. Because of these options, video advertisements have a good chance of reaching a wider audience over image advertisements. Video advertisements can show people how your team works and functions, and can get people interested in inquiring about your business. 

Poll Advertisements

Poll advertisements, which are for mobile only, is a great way to get your audience interacting with your business. If you’re looking to grab people’s attention, consider adding a poll to an image or video advertisement. 

Carousel Advertisements

Carousel advertisements allow you to put together up to ten videos or images to showcase your business. If you want to highlight different benefits that your business offers, a carousel ad might be the best way to go. These ads allow people to see different ways that your business works, and can draw in attention from a larger audience. 

Slideshow Advertisements

These ads offer you a simple way to create short video advertisements from a collection of still images, text, or video clips. Slideshow ads are eye-catching and will draw in a sizable audience because of this. 

Collection Advertisements

Collection advertisements are offered only for mobile users. They allow your business to showcase five images or videos that customers can click on if they wish to buy a product or service. Collection ads can also teach viewers how to do something, linking them to the products they would need to complete this task to encourage sales. 

Instant Experience Advertisements

These ads, which used to be called Canvas, are full-screen ad formats which load 15 times faster than a mobile website outside of Facebook. Advertisements can link to an instant experience to quickly introduce customers to your business. 

Using Facebook ads is a great way to get your business’ name out there in the public. Facebook advertising is simple to get the hang of, and it can help your business expand in ways that other advertising platforms are unable to. With Facebook ads, your business will reach a much wider audience and will have a bigger impact. 

Are you currently running any Facebook ads or do you want to learn more about our Social Media Marketing Strategy? Start here now!

How to Use The Facebook Ads Manager

Getting started with Facebook Ads Manager is easy! Let’s look at the steps you can take to get started.

Create Your Campaign

The first step to Facebook ad management is creating your campaign.

Before we dive into the steps for creating an ad, it’s important to note that Facebook offers two methods for creating them:

  • Guided creation: With guided creation, you have a step-by-step wizard that walks you through the steps on how to create your ad. This option is best for people that aren’t familiar with Facebook’s Ads Manager or creating ad campaigns.
  • Quick creation: Quick creation allows you to set up your campaign, ad set, and ad elements as you wish. This option is best for advanced advertisers and seasoned marketers that know Facebook well or have experience creating ads on other platforms.

Now that you know the two different options for creating ads let’s take a look at how you can start composing your ad.

  1. Select your objective: Your objective is what you want to achieve with your campaign. You can aim to increase traffic, increase leads, earn conversions, and more. Your objectives should always align with your overall campaign goals.
  2. Select your target audience: Your target audience is users that are most interested in your products or services. Facebook audiences allow you to get very specific with your targeting, so you can set custom perimeters and reach the right people at the right time.
  3. Upload your ad creative: You can create numerous types of ads on Facebook, including photos, videos, carousel ads, and more. You’ll want to upload these visuals, which are typically photos or videos, to your Facebook Ads Manager account.
  4. Write your ad copy: Once you upload your creative, you’ll add your ad’s text. Make sure your ad copy provides relevant information to users that inform them about your product or service.
  5. Set your bid amount: After you have your ad set up, you’ll set your bid amount. Your bid amount will depend upon your budget and ad placement.
  6. Finalize your ad details: This involves reviewing your ad to ensure the copy, placement, and bid details are correct.

If you’re looking to take on Facebook ad management on your own, following these steps will help you get set up with your ad.

Monitor Your Campaign

Once your campaign is up and running, you can start monitoring your ad’s performance. You can review different aspects of your campaign, including your:

  • Budget
  • Audience
  • Placement
  • Creative

When you’re reviewing your campaign, you can look at real-time reporting to see how your ads are performing. You can monitor your campaign to spot trends with your ads and identify areas of improvement.

If you fail to monitor your ads, your campaign is a waste of time. However, when you keep an eye on your campaigns, you’ll be able to determine areas that might need to be updated for greater success.

Monitoring your ads ensures that you always have the most successful ad campaign possible.

NexLaunchwe are a digital marketing agency specialized on Direct Selling companies and leaders with over 20 years in the digital marketing and systems world, we have built systems that have transformed online businesses and launched companies around the world. Book a Free Strategy Session here.