fbpx

Amazing Ways NexLaunch Can Help You Grow

Every business needs good marketing to succeed, but not every business has enough free time to invest in growing a truly innovative and effective digital marketing campaign. Between all of the data tracking and brainstorming, just one digital marketing campaign can take days (or weeks!) to set up.

Fortunately, there’s an easy solution!

At NexLaunch, we offer a variety of digital marketing services to get your brand seen. From funnels and automation to paid traffic campaigns and direct selling solutions, our online advertising experts can dramatically boost your lead generation potential. We’ll handle the ads manager, so all you need to do is focus on making sure your business grows and succeeds!

If you’re still not convinced, then we have the data to prove it! Here are five ways that our services can help your business skyrocket its way to success!

1. Funnel Builds & Automations Generate New Leads in Less Time

Finding individual leads by sorting through contact lists and phone books is a thing of the past. Today, you can easily reach hundreds of people with a single email campaign. This amazing power comes with plenty of benefits, but it also presents an opportunity for your brand to become a nuisance.

When you push too hard, people tend to walk away. This is why content creation is such a special and specific niche. You want to produce useful and informative content, but you don’t want to be too aggressive. This is a tedious balance, and it takes a skillful touch to get it right.

You can spend months trying to find the right developer to create your perfect funnel strategy. Then, you’ll need to find the right people to make that strategy a reality. This means that you’ll need to locate the right programmers, designers, and marketers. It’s a whole lot of work, but there’s an easier solution. You can cut down on all of this by teaming up with the amazing folks at NexLaunch!

At NexLaunch, we specialize in creating engaging and worthwhile content. With our email marketing automation tools, you can send out personalized and eye-catching content to thousands of subscribers. Our marketing automation services are built to boost your success by guiding your customers through their purchasing journey. With us, you can spend less time worrying about sending out messages and invest your energy where it’s truly needed.

2. Paid Traffic Can Increase Brand Awareness by 80%

In addition to engaging with existing leads, you also need to generate new leads.

With NexLaunch’s paid traffic and lead generation services, you can reach an even wider audience than ever before. Successful paid traffic campaigns, such as Facebook ads, can increase your brand awareness by 80%! We’ll do all the work and track your results. You just need to take the first step and get in touch with us.

At NexLaunch, we’ll create your campaigns from the ground up. From the message to the design, we’ll handle the entire process. We’ll put your advertisement where it needs to be seen, and we won’t waste your time or money. We know where your consumers are hanging out, and we know how to effectively engage with them.

Likewise, we know how to understand and deconstruct the data. At the end of your campaign, you’ll be provided with all of the information we gathered, and we can help build your next campaign with the knowledge that we’ve both gained!

Amazing Ways NexLaunch Can Help You Grow

3. Use Social Media to Engage with Customers

Social media is one of the biggest ways to increase your brand’s reputation and standing with existing and potential customers. It’s a well-known fact that a well-run social media account can have a wide range of benefits. The best brands use their social media to simultaneously manage their public image, marketing, and customer relationships. In many cases, a streamlined social media presence can even create new networking opportunities!

However, like paid traffic campaigns, a social media campaign can easily backfire.

To get the most out of your social media, you need to invest plenty of time into managing your accounts. Moderating comments, responding to inquiries, and creating new posts is a full-time job. Not everyone has time for that, but NexLaunch specializes in all of it!

We can handle your social media channels and maintain your presence. With our help, you can keep your staff focused on what matters. We’ll handle the tedious busywork of marketing and social media moderation.

4. Help Customers with a Messenger Bot

As part of your social media presence, you’ll also want to have a messenger bot. These handy tools may be included on your social media pages and your website. With these programs, you can engage with consumers in a personal and interactive way. These intelligent bots take the questions your customers have and run them through programs to find the right answer.

To optimize your brand’s engagement, we can help you develop the perfect AI-driven chatbot, giving you the ability to be available to your customers 24/7! Our technology can answer questions, engage with clients, and provide you with useful feedback about what consumers want to know.  

We are proud to be a ManyChat Agency Partner, #1 Chat Marketing platform on Messenger , where we will automate interactive conversations in Instagram Direct Messages, Facebook Messenger, Whatsapp and SMS to grow your brand. Our Messenger Marketing Experts can help you craft your marketing strategy and create killer funnels to grow your business. Get a quote today!

Amazing Ways NexLaunch Can Help You Grow

5. Host Live Streams to Attract New Buyers

As one of the newer forms of online marketing, live streaming is a fresh and exciting frontier. Through partnerships and direct marketing streams, brands can put their amazing products in front of eager eyes.

At NexLaunch, we offer a variety of live streaming possibilities. From basic Zoom enhancements to the ability to broadcast to 150 different countries at the same time, we can help you grow and expand your market. We even offer services to help you boost your Zoom production value. Our streams offer high-quality feeds for consumers and top-grade moderation for sellers, so both sides get exactly what they want.

6. Website Design & Development Can Boost Your Appeal

As the first impression that many people will have of your brand, your website’s design is essential to projecting your brand’s ideal image. A well-designed website will guide customers through the buying process with a subtle touch. However, a poorly designed site will scare off consumers.

NexLaunch understands this importance, and we know how to build an amazing website. We’ll design your website for you, and we’ll make sure it fits the image you have for your brand. To help you grow even faster, we’ll also be sure to do our research. Your website will be on the cutting edge of SEO, and you’re sure to be seen by plenty of new customers.

Amazing Ways NexLaunch Can Help You Grow

Get in Touch with Us!

If all of these services sound like they’re up your alley, then we’re ready to help you expand your brand! Contact us today, and we’ll build you a customized marketing strategy to optimize your brand. Your success is ours, and we’ll do everything to make sure you succeed!

Web 3.0: Everything You Need To Know

What Is Web 3.0?

The Internet is a complicated place. The way Internet users relate to various websites and social media platforms is one of the primary drivers behind social selling– but it hasn’t always been that way, and it will not remain the way it is now. The Internet is a rapidly evolving network, and if you want to understand where it’s going, you should pay attention to where it’s been.

The Evolution of the Internet

When we look at the Internet and how it’s changed over the years, there are lots of ways that different eras can be defined. The Web 1.0-2.0-3.0 framework is a convenient way to look at how Internet use has changed over the years. This framework considers the ways that content is delivered to users, and what types of content are most prevalent and most important. 

Web 1.0

Web 1.0 was how the Internet largely looked and worked between 1991 and 2004. Back then, web pages were largely static. Users jumped from page to page, taking in information, but not really having social shared experiences– unless they were visiting web forums designed for that exact purpose. Comment sections were virtually nonexistent, and social plugins were yet to be invented. The web pages were busy, with lots of links and information-packed onto one page, and ads were much different than they are today. 

Web 1.0 was an informational product. While people could place different types of ads, and e-commerce certainly existed, companies’ ability to target people with ads was highly limited. Typically, advertisement was done by simply linking to another page, and many large websites didn’t have ads at all. This all changed when the Google Ads service launched in 2004.

Web 2.0

Web 2.0 is broadly defined as anything that came after Google Ads. It’s the Internet that embraces SEO and follows swiftly changing marketing trends. It’s the Internet that we’re most used to today. Web 2.0 led to greater collaboration and access to the Internet at large. It emphasizes user-generated content, made it easier to communicate with others, and led to the creation of sites like YouTube and image-sharing sites like Flickr and Imgur. 

At the same time, Web 2.0 relied on people integrating web use into their daily lives not just for their own sake, but for the sake of advertising and sales. One of the biggest features of Web 2.0 is the tracking and storing of private information by various companies in order to sell more products to more consumers. 

Social media made it much easier for demographic data to be collected and sold. Web 2.0 also relies heavily on algorithms to serve highly specific content based on demographic information, which means that no two people share the same web experience. Newsfeeds, following pages, and even shopping sites are personalized to every user’s interests. As a result, everyone sees different content, even if they follow the same pages and have the same search keywords. 

This experience has been unsatisfactory for many people, who realize quickly that their information has become a product. And while more people are logging on every day, the Internet is being controlled by fewer people as large companies acquire an ever-growing share of Internet traffic– like Facebook’s transformation into the Metaverse. This centralization has seen a lot of pushback, which has led to the early days of Web 3.0

Web 3.0 

Web 3.0 is the newest iteration of Internet technology and relies heavily on blockchain technology. Perhaps most notably for marketers, in Web 3.0, you can view pages, and products, and make purchases without these things becoming incorporated into your newsfeeds. While many web companies are still trying to figure out how they’ll respond to Web 3.0, marketing 3.0 has already begun to take hold. 

One of the biggest differences between Web 3.0 and its predecessors is that blockchain transactions are public, leading to both greater transparency overall and greater privacy for Internet users. Because each user is only represented by numbers, their transactions are not tied to their identities, keeping their consumption and their content separate. These users don’t like being treated like products, and will often choose companies that satisfy deeper needs like creativity and community. 

The transparency and information that blockchain technology can provide means that when you’re generating leads or encouraging conversion, you can demonstrate trustworthiness and openness to a customer base that rewards this kind of corporate behavior.

If you want to grow your business in Web 3.0, talk to our team and schedule a call today. Whether you need help with lead generation, website design, and development, automation, or any other aspect of digital marketing, NexLaunch has the skills and solutions you need. 

5 Reasons Why Direct Selling Companies Fail

Direct selling can be a tricky business strategy for inexperienced newcomers. For this reason, around 70 percent of people will fail in the first 18 months of trying direct sales. If you’re planning on shifting your business to focus on direct selling, you need to be aware of the pitfalls that people often fall into. Knowing this will help you to succeed in direct selling and make a profit off of your sales. To help you out, here are five reasons why direct selling companies often fail, and what you should do to avoid this.

Poor or Mismanaged Leadership

One of the main reasons that direct selling companies often fail is because of poor leadership. Without a good leader, direct selling cannot thrive and grow a business. A good leader can make or break a direct selling company–they act as a mentor, and guide you to make the right decisions in your business. Some of the most important qualities in a great leader are:

  • Making intentional decisions
  • Clearly communicating expectations with their team
  • Being accountable
  • Leading by example
  • Measuring performance
  • Providing feedback and areas of improvement
  • Allocating talent
  • Asking questions and problem solving 

However, if your leader does not possess these qualities, your direct selling company will ultimately be unsuccessful and cause more harm than good. If you are a direct sales leader, there are ways that you can motivate your team to do a good job that will lead to greater chances of success. 

Help Your Team Feel Successful 

Making sure that your team feels that they are valued and successful is a great way to ensure that they will do good work. If your team doesn’t feel that they are successful, they will be more reluctant to continue working in direct sales. Adversely, when your team feels that they are doing a great job, they are motivated to do even better. Consider congratulating or awarding team members who are doing an exceptional job–this mark of achievement will inspire them to continue working hard. 

Encourage Team Effort

It’s unrealistic to expect everyone in your team to reach your high goals. However, don’t make these employees feel bad for not achieving the high status that other employees have–make every team member feel valued and appreciated for their hard work. Congratulate them for their work, even if they are not reaching the same levels of other coworkers. Let them know that they are an important part of the team. Encourage them to continue making an effort–even if their sales aren’t great this time, that doesn’t mean they can’t be next time. 

Celebrate Significant Occasions

When your team member has a special event in their life, such as their birthday, marriage, or the birth of a child, be sure to congratulate them. Show your team members that they matter to you and that you care about their lives outside of a work environment. 

Talk Less, Listen More

Don’t feel like you are responsible for fixing every minor thing as a leader. Your team members may have the answer themselves, and it is important that you listen to them and value what ideas they have. Don’t feel like you always have to be telling your team members what to do–oftentimes, letting them choose their next actions will motivate them to continue doing good work. 

Cheer Your Team On

Be a cheerleader for your team. Stay positive, even if things are tough, and encourage your team to keep working hard. If you have concerns, you can acknowledge them–but be sure to focus more on the positives. Remind your team members that you appreciate their hard work, and be grateful for them. 

Lack of Funding

Funding is another big reason why most direct sales companies fail. Simply put, your company not having enough funding can lead to problems down the road in direct sales. If you are struggling with funding your direct sales business, however, this does not mean that it will ultimately fail. Look for great ways to improve your lead generation–by doing this, you will get more people interested in your company, and potentially people to help fund it. Some common problems you may run into with lead generation include:

  • Inability to generate a high volume of leads
  • Not delivering high-quality leads
  • Not having a strategy of what to do when you’re bringing in leads
  • Lead generation method is failing to bring people in

If you’re not generating leads, then you’re not getting any real funding to continue your direct sales business. Make sure that you are focusing on the most important ways to generate leads. 

Know Your Target Audience

Know who your customers are before you start looking for leads. If you’re targeting the wrong audience, then you will ultimately not generate any funding. Knowing your audience will give you an idea of what you can do to draw them into your company. 

Have a Website

Because we live in a digital world, having a digital footprint is more important than ever. To connect with people, you need to have a website. Having a presence online will help you generate leads that turn into sales, which then turns into funding and profit. 

Utilize Social Media

Using social media is one of the best ways that you can connect with your audience today. Social media gives you the chance to connect with thousands of people, and some of these people will undoubtedly turn into leads. Use social media to show potential customers why your products are unique and why they should be interested in purchasing them. 

Use Email Marketing

Using email marketing is another way to make your presence online known. Email marketing can generate tons of leads for your products, and can give you a way to direct prospective customers to your website. Having a strong email list will allow you to generate more leads.

Make sure that you are also keeping track of your inventory when you are working in direct sales. Know what you have and what you don’t, and market your products appropriately. Don’t spend too much of your money investing in a huge supply of products–this will likely be a waste.

Consider Your Supply Chain Strategy

One of the problems that may be leading to your direct sales business failing is that your supply chain strategy isn’t effective. In a direct sales business model, the supply chain reduces intermediaries to sell directly to consumers in a non-retail environment. A direct sales business model cuts off the typical steps that you would see in a supply chain model. Network marketing is important in direct sales, and involves the supply chain. Direct sales is powered by a supply network that works to meet the demands of individual consumers in an efficient way while leveraging economies of scale. One of the reasons your direct sales company may be failing is because the supply chain model is not providing visibility, control, or math-based decision making at key points during the supply chain. 

One way that you can help fix your supply chain system is by diverting inbound products at ports of entry to match up with real-time shifts in demand. This gives you the opportunity to expand your customer base; because the supply chain is always changing, it is important that you keep up with it rather than sticking to a rigid model. Remember these three things when you are planning your supply chain strategy: 

  • Scenario planning is pointless in today’s economy–no one knows what the future will look like, so don’t waste your time planning for complex scenarios.
  • Traditional forecasting will not give you an accurate forecast of the market.
  • The future is uncertain–for this reason, you need a new approach in your supply chain management to be successful. 

Keeping Up With Technology

Technology has grown to be increasingly important in the direct sales business, and not utilizing all of the technology at your fingertips may be part of the reason that you are not seeing success in your direct sales company. 

When you’re forecasting your company, always keep direct selling software in mind. Utilizing direct selling software is one of the best ways to ensure that you will see success in your company. Though direct selling is traditionally done door-to-door, this is no longer the case with the rise of technology. Some advantages of direct selling software include, but are not limited to: 

  • Optimal business performance–direct selling software can help maintain a proper procedure of planning and monitoring performance.
  • Streamlined business operations–direct selling software ensures that you will have better collaboration and coordination between everyone in the company.
  • Better integration of systems–direct selling software facilitates the integration of company systems and resources.
  • Cost-effectiveness–direct selling software is an economic solution that does not drain you of your money. 
  • Higher productivity–management facilitated by direct selling software leads to increased productivity.
  • Motivation of the sales force–direct selling software has many advantages that add up to make work easier for the company.

Aside from utilizing direct selling software that is available today, it is important to still remember to make your presence known online. Have a website and social media pages, and use these to promote your company and the products that you are selling. Email marketing is another way to ensure that you are generating leads and that you are drawing in prospective or returning customers. 

Direct selling businesses that are not using technology are putting themselves at a significant disadvantage compared to companies who are using technology. Technology is one of the most powerful tools at our disposal today, and most of your company’s leads will likely be generated through technology. So make sure that you are getting a head start when starting your company by making your online presence known–you are much less likely to fail if you do so. 

Trust and Believe in Your Company

You won’t find success in the business of direct sales if you do not trust and believe that your company is capable of using this method of selling. If you go into your direct sales business with a negative mindset, this is bound to carry over to your company’s overall performance. Keeping your hopes for the company high and your thoughts positive will give you more motivation to keep working on the company–if you go into the business with a negative mindset, you are setting yourself up for failure. 

Many direct selling companies fail because they expect that they will fail. The numbers for how many companies are successful in direct sales can be troubling, and they may be off-putting if you’re just getting into the business model. However, you cannot let these numbers deter you–doing that will only ensure that you will not find success. Even if things start off slow, believe in the strength of your business and the value of the products that you are offering. Trust that your company is good enough to be successful. Even if it ultimately doesn’t work out, you will know that you put the best effort that you could into the business. Always stay positive, no matter how dire things may seem. 

Remember, it is normal to feel discouraged when you see the numbers–but you have to pick yourself up, and not let this get you down. Trust yourself and the employees who are passionate for your company and want to see it succeed as much as you do. With the right mindset and enough effort, you can be successful in all that you set out to do.

When you are starting your direct selling company, make sure that you are aware of these common pitfalls that many businesses run into. Don’t feel discouraged because you are afraid that you will not be successful–by being aware of these factors, you can build your business up to be strong, successful, and powerful.  If you’re ready to to transform your Online Business with the right assets contact us today!.

Streaming Trends for 2022

Though the internet has recently become an excellent advertising platform, starting out can be difficult. With more content every day, an abundance of competitors, and constantly evolving algorithms, many business owners will find themselves frustrated trying to get the reach they need. 

However, the newfound popularity of streaming presents business owners with a golden opportunity. The ability to engage with an audience in real-time makes for personalized and attention-grabbing content, leading many businesses to embrace the new format. If you’re interested in taking advantage of streaming to promote your business, you should be aware of current streaming trends, as well as how you can take advantage of them.

Streaming Trends

Reels Over Stories

TikTok’s explosion in popularity has been a game-changer for short-form content creators, with many major social sites adopting a similar video feature. In Facebook’s case, there are reels, fun, dynamic videos lasting a minute or less. Because of this, stories have begun to lose their prominence in short-form advertising. While certainly still a valuable feature, they’re becoming more of a way to engage with current followers, with reels taking their place in attracting a wider audience.

Short Form Gets Shorter

Over time, the video content social media users tend to engage with has become shorter and shorter. Generally, they’re looking less for a deep dive into your product or service, and more for a witty, to-the-point approach. Similar to the stories feature, long-form content still has its uses, but short-form will be your greatest source of public reach.

Streaming Spreads to New Platforms

Livestreaming’s diaspora to major social media platforms shows no signs of stopping. Instagram, Facebook, Youtube, and Twitter have all hopped on the bandwagon, helping to establish its importance in the online world. And with the major tech giants adopting the format, more sites are soon to follow. As such, 2022 is a better time than ever to take advantage of the Livestream in your advertising.

Stream Quality Increases

Streaming’s meteoric rise has caused many corporations to see its value, setting their sights on the format’s potential. Its greatest weakness, however, has always been the strain it puts on the network. Being able to tune into a stream from anywhere in the world and watch in real-time can be taxing, and as such, maintaining stream quality can be difficult for streamers and viewers alike. Despite this, technology continues to develop, and with it, internet speed. This recent development has allowed for stable streams of a higher quality than ever before, so now is the ideal time to make your debut.

A Rise in Paid Advertising

Social media sites continue to expand, which means more users, and with them, more posts. As a result of this, it has become more difficult for businesses, especially small ones, to reach a large audience. Fortunately, Facebook has implemented a paid advertising feature to combat this. This gives businesses the ability to boost their posts, increasing their reach and even adding a layer of interactivity, with an optional banner that can redirect users to a website or shop. 

Of course, it’ll get costly to promote every single post you make, so be strategic in choosing which ones to boost. If you notice an unpromoted post suddenly receiving a burst of engagement, for example, ride that momentum. Chances are, you’ll be able to continue that initial burst, boosting your page’s public reach. Furthermore, your page’s increased reach means all of your posts are more likely to be seen, whether or not they’ve been promoted.

Rise of Live Shopping

What exactly is live shopping? Essentially, it’s a live stream in which a business’ products are displayed, giving potential customers a detailed look at what you have to offer. They can ask questions about a product or see them in use. This is especially useful for clothing brands, considering the difficulties that online clothes shopping presents. Customers may be reluctant to purchase a product, unsure of how it’ll appear in reality as compared to a model. Seeing it in use, however, could help to alleviate this confusion.

As for the stream itself, you may want to consider partnering with an influencer. Influencers are charismatic public figures with an established following and know how to sway or persuade an audience. Here, they’ll essentially serve as the public face of your brand, and their testimonial will send a stream of users your way.

Boosting Your Reach on Facebook Live

If you’re considering using Facebook Live to promote your business, don’t wait– take the plunge! Streaming’s rise in popularity, the prominence of online advertising, and social media’s wealth of users have made the format a veritable gold mine for businesses of any size. Even if you’ve struggled to reach your audience in the past, this is a prime chance for growth that you absolutely shouldn’t miss. If you’re still unsure, you can read more about the benefits of live streaming here. Once you start, however, you’ll be able to grow your business like never before.

Streaming to Zoom

In addition to the classic platforms, Zoom is becoming an increasingly popular place to stream. With its tight-knit feel and privacy, a meeting on zoom is the perfect way to truly connect with your audience. In this setting, individuals can feel a sense of recognition and belonging, which is facilitated by the collaborative nature of the platform. 

The widespread popularity and renown of the service also lends itself to adaptability. With our help, you can connect a zoom stream to other platforms, making it easier than ever to have a one-stop streaming spot. The service even has native integration with YouTube, meaning you can easily have two platforms running at once with little effort.

If you’re ready to learn more about the benefits of this more intimate streaming experience, don’t hesitate to reach out to us! We can help you plan a streaming session that is sure to please everyone.

How to Generate Leads for Your Business

As small businesses boom, an unfortunate specter looms in their wake. For all the excitement and joy that they bring, small businesses are a risk. About a third of all small businesses fail to thrive and ultimately shut down within two years of starting. One of the biggest reasons for this is a failure to find proper leads.

What is Lead Generation Marketing?

Lead generation marketing is a method by which businesses find leads. By encouraging users to express interest in a product, businesses can easily find potential customers. Moreover, these users typically express their interest by submitting information, such as a phone number, email address, or form.

Today, with the power of social media, lead generation is easier than ever.

Why Are Leads So Important?

The primary purpose of a lead is to find a potential customer. For you, the information or interest you garner from a lead is potential profit. Every lead is a person who is looking for your product or service and is willing to pay for it!

As far as the sales funnel is concerned, a lead is perched firmly on the funnel’s edge. While not all leads pan out, those that do need only a slight push to invest in your business. This makes them essential to all kinds of businesses, from direct selling to B2B.

ow To Generate Leads For Your Business

How do I Generate Leads for My Business?

There are many ways to find leads. Traditionally, companies relied upon printed media, phone calls, and word-of-mouth referrals. However, with the advent of the internet, businesses have expanded their reach. Now, you can reach customers and generate leads across the country (and even the world!).

Online, lead generation falls into two extremely broad categories: paid and organic advertising. Each of these is exactly what it sounds like on the box. Paid advertisements cost money, while organic hits are generally free.

Organic Lead Generation

To generate organic hits for your business, you’ll need few resources and a good deal of creativity. The largest chunk of organic traffic still comes from search engines. This means that you’ll want to focus on making sure you have an amazing website and top-notch SEO.

However, with advancement comes change. Today’s digital marketing trends also rely on the power of social media and sharing. You want to create engaging, informational, and entertaining content. The end result of this data is that companies are investing more money than ever into developing a brand presence and identity through platforms like:

  • Sponsored on-site blogs
  • YouTube videos
  • TikTok shorts
  • Facebook posts
  • Twitter feeds

By focusing energy on developing content that people want to share, companies find that their name becomes more and more recognizable. Moreover, thanks to the way algorithms work on social media platforms, more shares mean more visibility.

Paid Lead Generation

For all of these benefits, however, a business cannot rely on organic marketing alone for their lead generation. Paid traffic is just as important, if not more so, for freshly minted businesses. In addition to the powers of storytelling and inclusivity, marketing trends demand that brands rise above the din of their competition and stand out.

That’s where paid traffic and lead generation come in.

ow To Generate Leads For Your Business

What is Paid Lead Generation?

While there are a few different forms of paid lead advertising, the most common is pay-per-click. This model works by displaying a pre-made, pre-written advertisement to a group you select. This group is ideally based on well-researched demographics, for example:

  • A divorce firm may advertise to newly widowed adults between the ages of 20–60
  • A trendy sneaker company will want to target fashion fans between the ages of 16–30
  • A humorous clothing company may want to focus on boys between the ages of 14–20

Once these parameters are set, your chosen platform will target the right audience on its own. Your ad will also receive a relevant link, which will likely lead directly to your site. (Other options include linking to a form or being able to send an email from the ad.) For every click or view this ad receives, you pay a small amount of money.

How To Optimize Your Lead Generation

Obviously, paying for your leads is a gamble. Without the right research and study, you’ll likely end up with a whole lot of nothing! That’s where we come in. Nexlaunch’s advertising services are built to optimize your results and guarantee success. We do more than just research. We help you build, design, and streamline your marketing plan. In addition to our paid advertising services, we also offer assistance with website design, SEO, automated messaging bots, and more! If you’re ready to boost your lead generation into the stratosphere, then contact us today!

The Benefits Of Facebook Ads: 6 Reasons Why You Need Them

With 2 billion monthly active users on Facebook, you might wonder if Facebook advertising is the best course of action to help you grow your business. The following list outlines the 6 main reasons why advertising on Facebook is a smart choice for businesses, whether you’re a business that’s just getting started on social media or a business that’s looking for new ways to grow.

Anyone can advertise on Facebook

Whether you’re an admin managing a Page or a seasoned advertiser who is just getting started with Facebook advertiser tools, there’s a range of advertising options to help you reach your business goals regardless of your advertising experience. If you’re a Page admin thinking about getting started with advertising, you can start by boosting posts directly from your Page. If you’re an advertiser with complex business goals, you can use Ads Manager where you can view, make changes and see results for each unique campaign you create. Learn more about the differences between boosting posts and Facebook ads.

Simple ad solutions

You can create ads quickly and easily directly from your Facebook Page. To create these types of ads, look for the Promote button on your Page or try boosting a post by clicking the Boost Post button on certain posts. Below are some of the ad solutions you’ll find on your Facebook Page:

  • Boosted posts: Boosting a post may help you get more people to like, share and comment on the posts you create. Boosted posts are also a way to reach new people who are likely interested in your content but don’t currently follow you on Facebook.
  • Page ad: Promoting your Page may help you get more people to like and follow your Page.
  • Website ad: Promoting your website may help you get more people to visit your website.
  • Promote call-to-action button: People can interact with your Page through your page’s call-to-action button. It can be customized to promote your page objectives, such as allowing visitors to book appointments, make purchases or lead them to your website. Creating a call-to-action ad helps drive conversions that matter to your Page.

Here are the reasons why you really should consider advertising on Facebook:

1. Connect With Target Market
Facebook has over one billion users and is the most popular social media platform. If you’re not already using social media to connect with people, then you should seriously consider it.
Facebook’s popularity gives you an opportunity to attract new customers to your business and market to them.

2. Facebook Ads Are Affordable
Advertising on Facebook can be cheaper than advertising elsewhere. Adverts in magazines and newspapers are very costly. PPC campaigns are effective but they can eat up your budget very quickly if you haven’t got a trained and experienced team watching over your account.

When setting up your Facebook adverts, you can limit how much you want to spend and the CPC can be more cost-effective. Having adverts on Facebook is preferred by many businesses because it is cheaper compared to other forms of advertising.

3. Use At Every Stage Of The Buyer’s Journey
When it comes to inbound marketing, advertising on social media can be used to engage with people at different stages of the buyer’s journey.

By understanding your ideal buyer persona, you can create ads that will engage with their needs and move them onto the next stage.

Think about it.

Awareness: your advert can engage with the problems of your buyer persona and help them learn more about it and what they can do to solve it.

Consideration: for any contacts you’ve gained with your ‘awareness’ adverts, you can then target them with ads that offer them helpful solutions to bring them toward the decision stage.

Decision: finally, you can then create adverts that show your business is the solution they’ve been looking for and the best option.

You can integrate Facebook advertising into your inbound marketing strategy.

The Benefits Of Facebook Ads: 6 Reasons Why You Need Them

4. Demographic Targeting
One of the most popular reasons businesses advertise on Facebook is because there is a wide range of demographic targeting. If you’re a new business who does not have a contact list to retarget yet, you can start targeting brand new customers instead.

Facebook’s audience is wide. By using their advertising abilities you can target people on:

  • Gender
  • Age
  • Location
  • Job title
  • Job industry
  • Interests

5. Remarket To Your Current Customers
An advanced targeting option is “Custom Audiences” which lets you target contacts/leads from your CRM database directly on Facebook.

Remarketing to your current customer database gives you the chance to reconnect with customers, reminding them to come back to your business.

When you’ve got special offers, using Facebook ads is a quick and informal way of reaching out. Unlike email, adverts on Facebook are arguably less interruptive so allow more inboundy ads.

6. It’s Easy To Do, Once You Understand The Tools
Another reason why you shouldn’t hesitate on using Facebook ads is the fact it’s easy to do. You’re missing out on a great way of engaging and connecting with your ideal customers if you’re not.

If you are interested in using Facebook ads, check out our lead generation service here. Our team of digital marketing strategy experts is eager to assist you with digital marketing strategy and lead generation. 


Five Digital Marketing Trends You Should Be Watching in 2022

There are a lot of headlines on the internet touting digital marketing as “the future of marketing,” but the truth is that digital marketing trends channels have been dominating for years. 

The digital space currently holds some of the most valuable opportunities for marketers due to its adaptable nature and overwhelming popularity among consumers. Over two billion people worldwide engaged in some form of online shopping in 2021—that’s a digital audience of over a quarter of the world’s population. Keeping pace with digital marketing trends is essential for brands that want to reach this audience and improve their online lead generation. 

Here are some emerging trends to keep in mind as you plan and implement your digital marketing strategy for 2022:

Digital Marketing Trends

Brand Identity

There is so much digital marketing content competing for consumers’ attention that even the best content often gets lost in the noise. Preventing this from happening to your content is a matter of cementing your brand identity. Clearly and authentically expressing your brand’s values tells consumers why they should care more about your brand than the other brands pushing similar content.

However, be careful not to make your digital marketing campaign all about you—you should go beyond communicating your brand’s identity and also tell consumers what your brand can do for them. What product or service is your brand providing? What problems do you solve for customers? Your digital marketing content should communicate both your brand’s identity and its value to consumers.

Inclusivity

Consumers are holding brands to higher standards of diversity and equality than ever before. What is currently needed is for brands to approach these topics with a willingness to learn about the various identities that comprise their target markets. 

But rather than reduce your target market to a list of predefined characteristics, strive to understand and speak to the unique blend of experiences within your customer base. People can’t be wholly described by a single attribute, and they won’t feel a connection to your brand if they see themselves represented in a one-dimensional manner.

Take time to learn about the unique intersectional identities within your target market. The results of that research should influence your digital marketing style in 2022, including the kind of language you use and the experiences that are represented in your marketing efforts.

rketing Trends You Should Be Watching In 2022

Sustainability

More than ever, consumers are giving their business to brands that align with their values in general. Just as many consumers look to brands to set an example on the diversity and inclusion front, they also expect brands to play a part in environmental sustainability. 

Consumers identify with brands that care about the same issues they do. Right now, sustainability is what’s on many consumers’ minds. Making commitments to sustainability and communicating those commitments to consumers in your digital marketing messages should be a priority in 2022. You could communicate your brand’s shared interest in sustainability by switching to greener production methods or partnering with a nonprofit, for example.

Privacy

Privacy has always been one of the primary issues in the realm of digital marketing. With Google set to end its support of 3rd party cookies in 2023, now is a good time to review how your digital marketing strategy approaches consumer privacy measures. 

While data collection is necessary for brands to understand their market and offer relevant experiences to their customers, it is a practice that makes many consumers nervous, and rightfully so. 

Data breaches are a real threat, and it is the responsibility of every brand to ensure that the data it collects from customers is secure. Consumers tend to buy from brands they trust, and in the digital age, one of the best ways to foster trust is to show your customers that you care about their privacy and take significant measures to protect it. 

Five Digital Marketing Trends You Should Be Watching In 2022

Storytelling

Story-driven content is known for holding consumers’ attention and getting them emotionally invested in a brand—but the explosion of digital marketing channels, both in terms of availability and popularity, has quickly pushed storytelling from an effective technique to an essential one.

Using storytelling to engage consumers is not a new marketing tactic, but it is being implemented by more and more brands due to its natural compatibility with digital mediums. 

Video marketing, social media, and other digital channels have introduced new ways for marketers to utilize storytelling in creative ways. With Gen Z on track to overtake millennials as the leading consumer group in the United States by 2026, digital storytelling is poised to become more impactful than ever.

Digital Marketing in 2022 and Beyond

Perhaps there is some truth to the claim that digital marketing is “the future of marketing.” Digital marketing trends may already be in full swing, but they certainly aren’t going anywhere anytime soon. One of the keys to successful lead generation in the era of digital marketing is to pay close attention to which trends are on the horizon.

If you want help optimizing your marketing strategy for digital mediums, check out our lead generation service. Our team of digital marketing strategy experts is eager to assist you with digital marketing strategy and lead generation.

How Social Selling Can Grow Your Business

Social selling, specifically during the pandemic, has evolved to become one of the most effective ways to create awareness and drive traffic to your business. Direct sales companies specifically can benefit from social selling and the use of social media. As more companies begin to focus on social selling as a model for their business, it’s extremely beneficial to you join in as a way of keeping up with your competitors.

If you want to be a leader in your industry, then it is important that you utilize the tools offered by social selling to continue growing revenue and publicity. Because social media is such a huge presence in our world today, it is vital that you learn how to use it to benefit your business. If you’re thinking of having your company focus on social selling, here are some important things that you should know about the practice.

What Exactly Is Social Selling?

Social selling is a relatively new approach to selling that gives direct sellers the opportunity to target their prospects and establish rapport through existing connections by using social media platforms. Network marketing can be done through utilizing social selling to build relationships. It involves the practice of utilizing social media channels to connect with prospective customers and engage with potential leads, allowing your business to reach its sales targets.

Social selling is not the same as simply bombarding strangers online with information about your company and your products, and it is not solely about getting new contacts. With social selling, you can make the interactions that you have with prospective clients meaningful, and can show that your brand is trustworthy and loyal.

How Social Selling Has Evolved

Social selling has evolved over time as people worked to figure out ways to utilize social media for their direct selling companies. Those who adopted social selling early on flooded their market contacts with a variety of social media posts in an attempt to make social selling work.

As the practice has continued to evolve over time, a wide variety of approaches for social selling has become available aside from the typical social media posts. Some examples of these approaches include companies doing Live Sales when they’re selling on-hand inventory or unboxing products on social media. Anything that gets the audience interested and engaged and that drives traffic to your company can be considered social selling.

The Social Selling Index, Or SSI

The social selling index, introduced by LinkedIn in 2014, is a metric that is used to measure the impact of a brand’s social selling. There are four components to establishing this score. The score looks at whether you are:

  • Establishing a professional brand with a well-managed LinkedIn profile.
  • Finding the right people on the platform.
  • Sharing relevant and interesting content.
  • Building, maintaining, and strengthening relationships.

If you are using LinkedIn for your business, you can find this score by navigating to your Social Selling Index dashboard. This will help you understand how your score could be improved and ways to make it better.

Make it Easy for Your Customers to Participate, Engage, and Shop

There are approaches to social selling that you should be taking to ensure that your sales remain steady and continue to grow. The first one of these approaches is selling drop ship inventory, which is the most common focus of social selling. This allows your company to drive customers to replicated websites and shopping carts to complete their purchases.

Make sure your e-commerce site is like any other shopping site. It should have ratings and reviews, the option to use wish lists, the ability to search products by name and categories, and suggestions for other products the customer may like based on what they buy.

The other approach to social selling is selling on-hand inventory. The Sales Consultant would be selling inventory directly to the customer, collecting the payment, and shipping the product. This is a practice that has evolved over recent years. If your company is focusing on this model, make sure that you are considering the following questions:

  • How is awareness being created for the social event?
  • How is an item being claimed or sold through the live event?
  • How is the item paid for after being sold?
  • How are the items shipped to the end customer?
  • How does corporate maintain visibility on these sales?

Make sure that you continue to assess the customer experience to make the best experience for future shoppers. Consider attending one of these live events yourself as a customer so that you can understand what they think and feel about your company and the events that you host.

Use Attraction Marketing

With social selling, you want to attract people who want to socialize with your company. Using the power of attraction in your social media presence is an important aspect of social selling. Some ways that you can use attraction marketing with social selling for your direct sales business include:

  • Making sure that your social media profiles are optimized and completed across all platforms, not just some.
  • Making it simple for your audience to connect with, and interact with you by following you on all platforms.
  • Using attractive and compelling imagery in your profile and posts.
  • Being real and authentic, but still professional.
  • Giving glimpses into your business and private life to allow your audience to build a level of trust with you.
  • Letting your personality show through your posts so that your audience can feel like they know you.
  • Using storytelling in your social media posts to help draw your followers and readers in and to attract new followers.
  • Speaking to your audience like they are your friend. You want to establish a relationship with them, so being friendly is crucial.
How Social Selling Can Grow Your Business

Why Should My Business Care About Social Selling?

There are many reasons why you should care about social selling. If you are still unaware of the value that social selling has to offer, here are some of the best reasons why you should begin the practice:

  1. Social selling works. LinkedIn found that businesses who are leaders in the social selling space created 45% more sales than brands who are not leaders in the social selling space. Businesses that prioritize social selling were also 51% more likely to reach their sales quota. 78% of businesses that use social selling outsell businesses that do not use social media in any capacity.
  2. Social selling can help your business build real relationships. Because of the pandemic, a large number of business events had to be cancelled or postponed. Networking has largely shifted to being online, so it is important that your business adapts to this new change. Social selling gives you the chance to connect with prospective customers without having to meet them face to face. Engage potential customers on social media, and use social selling to reach out to audiences who are already interested in what you are offering. Build an authentic connection with this audience–this will turn into loyalty.
  3. Your customers and prospective customers are already interested in social buying. Within the last six months of 2020, 25% of Americans aged 18 to 34 made a purchase through social media platforms. Because so many people use social media, it is by far one of the best ways to market your products and generate sales.
  4. Your competitors are already doing it. If you want to keep up with the competition, you should definitely get started on social selling. Using social selling means that you are staying competitive and keeping your name relevant.

Integrating Social Selling With Back-Office Tools Available to You

Depending on whether you use a drop-shipped versus consultant fulfilled approach to social selling, there will be some different tools and technologies that you should be leveraging. As you begin to identify these tools and implement them, you should be making it easy for your Consultants to access these tools–no matter if they are tech-savvy or not. Make it as easy as you possibly can for people in your field to know the tools to use and the selling processes to follow.

Make Sure Social Promotion Marketing Content is Readily Available and Easy-to-Use

It is important that you implement easy-to-use ways for your field to share consistent social content with customers. As companies begin to evolve, there is a growing desire to implement a stand-alone app that simplifies sharing content. When you are getting started, you should include simple ways to share and promote your content. Make sure that your sales team and marketing team is collaborating so that you can have sustained adoption and growth.

How Does Social Selling Ultimately Benefit the Company?

Social selling benefits the company in many ways. The most important of these ways being:

  • Increasing brand visibility. By having more employees sharing content and optimizing their social profiles, their networks are able to click and engage. Oftentimes, people who are not familiar with the company will be able to discover it through social selling.
  • Drives more leads, and higher quality ones. The quality of your leads will increase as brand visibility increases. Having a team of social sellers ready to work for your business gives them the opportunity to educate their social connections.
  • It boosts web traffic. As brand visibility continues to increase, more people will be inclined to search for information on your company.
  • It boosts sales results. Social selling is a good way to increase deal sizes and drive better win rates, resulting in better revenue for your company.
How Social Selling Can Grow Your Business

The Importance of Communicating With Your Field

Make sure that while you are mapping out your social selling strategies and evaluating your tools, you are also tapping into your field Consultants to get a better idea of their needs and concerns. Follow these stages of adoption:

  1. Discovery. Engage with your field to help you identify the tools you need and to figure out what Consultants are seeing in the field.
  2. Pre-launch. As you begin to use and integrate solutions into your social selling model, involve some influential Consultants into the beta testing phase. These people will help you drive the new tools’ utilization.
  3. Launch. Create training documentation with your Field Advisory Board’s input and hold training webinars to help showcase these tools and demonstrate how to use them.
  4. Post-launch. Continue to encourage use of social selling by providing tips and success stories, and establish a process for Consultants to share feedback.

Understand Financial and Resource Investments Required for Launching Social Selling Tools

When you are evaluating solutions, look at the overall costs from a corporate perspective. Consider what tools are needed by your field, what you are paying monthly to run your business, and if there is a more unified solution. Make sure that there is an aligned focus from corporate upon implementation from every part of your business.

Social Selling Allows for Better Customer Service

It is important that, when you are operating your direct selling business, you are keeping up with good customer service. Even after you make the sale, you should be working to provide your customer with the best service possible.

You want to be able to retain customers after you have made the sale, and this starts with good customer service. 68 percent of customers leave companies when they feel that the company does not care about their business anymore. Social selling makes it easy to communicate with your customers and improve your customer service. Put in the effort to make your buyer happy and to help them solve their issues.

Social selling is becoming increasingly more important to the success of businesses, and can make or break your company. It is important that you understand all of the ins and outs of social selling so that you can maximize profit and get your business out there. By following these tips and understanding social selling, you can make sure that your business is fostering relationships with new and returning customers.
You don’t know where to start, Schedule a Free Strategy Session today and let’s work together to create a unique strategy for your business.

8 Advantages of Live Streaming for Your Business

Live streaming is a fresh, innovative way to create content and promote your business. By incorporating live streaming into your marketing strategy, you can engage viewers, receive feedback, and build your brand. Here are our top 8 reasons why live streaming for your business is a great idea.

Why is Live Streaming good for your business?

1. Engages Your Viewers 

Live streaming is one of the most useful ways for businesses to engage their viewers. The content form allows the audience to participate in a direct, real-time conversation with the company, making for higher engagement and viewer retention rates than other formats. This real-time engagement works to create a sense of excitement for your audience, making them feel more involved. 

By live streaming, you can help your audience to feel more attached to your business. It’s important to tell your brand’s story, showing how it started and why it matters. Doing so humanizes your brand and establishes a connection with viewers. 

In addition, live streams let the audience get to know the individuals behind your company. Having recurring hosts who interact with viewers throughout the live streams is a great way to maintain a sense of engagement and connection.  

2. Provides Feedback that Shapes Future Content

During live stream productions, viewers can share feedback instantly and ask questions instantly. This allows for collaboration between your company and your audience as they give real-time comments about how you’re doing, what’s working well, and what can be improved upon. The process opens up the potential to hear useful ideas from your audience, and while not every suggestion will be helpful, you may end up coming across helpful information.  

Live streaming also helps you to narrow in on the content your audience is most drawn to. By keeping track of viewer numbers and engagement for different live stream topics, you learn what your audience is most interested in and what you should continue to pursue going forwards. 

3. Offers High Flexibility

Live streaming offers a high level of flexibility, allowing you to choose the type of content that best supports your brand. There are countless possibilities for your live stream events, ranging from quick announcements to long-form shows. Your business could offer question and answer sessions, office tours, live support, and more. This flexibility lets you host events that fit your business well and are likely to attract more viewers.  

4. Creates a Targeted Audience

One major advantage of live streaming is that it lets you grow a specific, highly targeted audience. The audience for your live stream will be made up of people who have made the effort to attend at a specific time, meaning that you’re automatically reaching viewers who are interested in your content and who often will continue to interact with your brand. 

This creates a highly engaged audience, where those who are most interested in the topic can interact with your business and join in on the conversation. As you continue live streaming, you can reach more viewers who may not have otherwise connected with your brand, therefore consistently growing your audience. 

5. Establishes Trust and Brand Identity 

Another benefit of live streaming is that it lets you build trust and strengthen your brand’s identity. As viewers interact with your content and learn more about your business, the level of trust between your brand and your audience will continue to grow. By creating content that fits with your business’s image, you gain more influence in your field, build your brand identity, and form a stronger association with your viewers. 

6. Interacts with Your Other Marketing Platforms

Your live streams can be integrated smoothly into the rest of your marketing strategies. Live streaming can be used to build off and promote types of marketing platforms. For example, during your live streams, you can encourage viewers to follow your company’s social media accounts, and on your social media, you can post about upcoming live streams. 

Additionally, after the live streams, you can easily repurpose your content into other forms. You can post videos on your website or transform them into transcripts to create a wider impact. 

Advantages of Live Streaming for Your Business

7. Is a Growing Industry 

Live streaming is a growing industry and is projected to skyrocket over the next few years. Now is a perfect time to enter the industry, as it’s gaining popularity but is not yet overpopulated. 

Digital marketing platforms can quickly become overcrowded, causing much of the content to get lost among the rest. Live streaming is at a good point where the platform is continuing to grow while your content is still likely to receive more attention. 

8. Saves Time and Money 

Compared to in-person events, livestream events require less money and planning. By live streaming an event, you can reduce expenses such as travel, lodging, setup, and security. This lets you save time and money, which can then be spent on growing and promoting your business. 

As you grow your brand through live streaming, you want to have confidence in the quality of your content. Consider using a professional live streaming service to ensure that your production is high quality and makes the most out of your live streams. 

Paid Vs. Organic Traffic

It’s no secret that Google is the lead generator when it comes to online search engines. And in this rapidly expanding digital hemisphere, Google has fleshed out two main traffic sources to inbound marketers: paid search and organic search. Additionally, there are two methods to acquiring traffic through these platforms; search engine optimization, or SEO, and search engine marketing, or SEM, respectively.

If you’re in the digital marketing sphere, or quite frankly, even have a shred of an online presence through your business or organization, you’ve no doubt heard one or both of these terms. Optimizing your searches to reflect the best possible chances of drawing traffic to your brand is imperative for growing your business.

But when it comes to SEM, SEO, paid, and organic traffic, if these terms are not in your wheelhouse, it can feel overwhelming and intimidating on where to even begin. Which option is a better choice for you and your business? Which one will further the bottom line of your company and draw in more traffic?

Let’s take a look at these options and evaluate which one is more beneficial to your growing business needs.

What is Organic Traffic?

Simply put, whenever you type anything into Google, any of the links that come up below the ads are considered organic results. The order of the links depends on the quality of the content (which, adversely, is where search engine optimization comes in). “Organic traffic” is the result of users finding your links among these results and clicking on your content specifically.

Some of its advantages include:

  • Google takes care of the legwork, directing the highest amount of traffic, and they are the most trusted search engine for people researching a product or purchase.
  • Google is fairly particular about its rankings. Ranking in the top five search results means that your content is of the highest quality within that industry or topic.
  • If you are high in the ranks, you will be reaping the benefits of that for years to come.
  • Organic search drives over ten times more website traffic than organic social media.

However, it also comes with its own set of tribulations. Some cons to generating organic traffic include:

  • It’s extremely difficult to move up in the rankings, and it takes a lot of time.
  • Search results on the first page of Google receive 92% of all of the search traffic on Google.
  • One-third of clicks from organic search results go to the very first listing on Google.
  • The first result on a Google SERP has a 28.5% click rate. The tenth result generates an average of 2.5%. This makes it extremely difficult for most businesses and industries to drive traffic to their site organically.
Paid Vs. Organic Traffic

What is Paid Traffic?

Paid search, on the other hand, is all of the search results that appear at the top of your page that companies have paid for. They are tagged with a small box labeled “ad,” and fits seamlessly into the rest of the search results. Since organic search has grown to be more competitive, paid traffic has increased in popularity, as it is a surefire way to appear at the top of the search results.

Some advantages of paid traffic include:

  • You do not have to spend years perfecting and changing your SEO strategy.
  • 27% of website traffic comes from paid search results.
  • Paid search advertising exists with Google Ads, which means that Google evaluates your maximum bid.

A few disadvantages of paid traffic include:

  • The charging model is based on cost-per-click, not per lead. This means that each click-through to one of your advertisements costs you money.
  • It is more costly than organic traffic. Organic traffic is extremely inexpensive, or free, whereas, Google charges you to post your ads on their search results.
  • As a result, this could lead to temporary listing results. When your budget runs out, your advertisements will disappear from the Google rankings.
Paid Vs. Organic Traffic

The Bottom Line

So, which route is a better option for you and your company? After evaluating your department’s budget and needs, You’ll likely find that paid traffic is a better route to go than organic. It may seem like a larger financial investment upfront, but in the end, you are not only generating more traffic to your website (which, could lead to more sales), but you are saving a salary (or two’s) worth of money by not employing a content marketing team to keep up with all of the changing algorithms. You don’t know where to start, Schedule a Free Strategy Session today and let’s work together to create a unique strategy for your business.