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Case Study

How Jeunesse Leveraged Digital To Launch a Global Streaming Channel That Could Simultaneously Be Watched In Over 20 Languages

We Worked With The Jeunesse Team To Build Production House From Zero

The Challenge

The 2020 Pandemic had just started and in person events had completely stopped. We had to work as a team to develop an interactive way to engage with distributors around the world in less than 30 days. Leveraging new streaming technologies and making it available in multiple languages while everyone was remote or at home was part of the challenge.

The Solution

Director of Experiential Marketing & Events Katie Jones, Global Events Digital Marketing Strategist Chris Ojeda and the Team worked together to build a team of video & audio engineers as well as producers, show callers, interpreters and streaming engineers that would help us achieve this goal. The team built a virtual studio where anyone could login remotely. We tested platforms and different tools and ended up using IBM streaming video platform and hosting services to build this channel. This same setup would be used to stream a hybrid event in over 106 countries, 20 languages simultaneously and win a Gold Globee Award for Jeunesse, then be able to recreate it for each region and their languages.

Facebook Live
Youtube Live
Instagram Live
IBM
Vimeo Livestreaming
Twitter Live

Global Events

As a global production house, we’ve had the pleasure of collaborating with exceptional teams worldwide between 2020 and 2023. Our network of vendors that span across many regions including Latin America, North America, Brazil, Europe & Asia empowers us to flawlessly execute events of any scale and help you get a return on your investment. With a consistent range of services, we extend our offerings to clients irrespective of their language or location.

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Simultaneous Interpretation

Whether hybrid or in person, we simplified simultaneous interpretation. On a weekly basis we streamed on Zoom and IBM with multiple audio tracks for the multi-language audience.

Simultaneous Interpretation
Dots Dots

The Results

Gold Globee Award
Live Event Of The Year

Jeunesse EXPO NEXT 2020
Global Virtual Event

Apr-Dec 2020

808,000

Unique Views

Facebook IBM Youtube

Apr-Dec 2020

+2 Million

Minutes Watched

Facebook

Apr-Dec 2020

2.5 Million

People Reached

Facebook

Leveraging The POWER of AI to Drive Traffic

With ManyChat for Facebook & Instagram we increased customer satisfaction and traffic to the right places. Returning or new customers can interact in different languages, ask questions, learn more about Jeunesse, and purchase products by following the chatbot prompts.

Customers can get help 24/7, offering instant assistance with the use of AI-powered chatbots that get better with every customer interaction. Providing the right answer in their language helped save hundreds of hours a month. We built an extensive database that would direct them to the right place to talk to the right people.

Active Contacts

4496

Jan – Nov 2022

Starting Step Conversion

Sent

9167

100%

Delivered

9069

98.9%

Opened

9062

98.9%%

Clicks

6255

68.2%

Language

Arabic

33%

English

29%

Spanish

9%

Other

29%

Gender

Male

Male

49%

Female

Female

51%

Advertising Campaigns

We created awareness campaigns for their global event in multiple languages. Each with a different angle and tone targeting new distributors that had never been, past attendees, people that had engaged with the brand, distributors that would buy large ticket packs, inactive distributors to try to get them back in momentum and more. The results:

Cost Per Action

$6.23

Click Through Rate

4.26%

Cost per 1,000 Impression

$0.69

Cost Per Click

$0.50

Digital Marketer in
House Training

As a proud member of the Digital Marketer Certified Family, Chris Ojeda collaborated with the Jeunesse team to establish a production team from scratch. Chris spearheaded the launch of Jeunesse’s global streaming channel, utilizing cutting-edge streaming technology. As a team we formulated a precise strategy to navigate the complexities of global streaming within a remote working environment, enabling simultaneous interpretation in over 20 languages and over 120+ countries.

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The Future of Marketing is Here: The Power of Fractional Teams