Advertising on Facebook is one of the best ways to gain an audience for your business. Facebook ads reach a huge number of people–on average, 2.80 billion people actively use the platform every month. Because of this huge audience, online advertising through Facebook is one of the best decisions that you can make for your company.
Using Facebook ads can help you reach out to future customers, create awareness surrounding your business, and grow your sales further. With that in mind, here are some ways that you can use paid traffic Facebook ads to expand your business to a larger audience.
How Do I Create Ads on Facebook?
Using Facebook’s Ads Manager makes creating advertisements on the platform simple. Ads manager is where you start for any ads that you want to run on Facebook, Instagram, Messenger, or Audience Network. Ads Manager allows you to do many things with your ads, including the following:
- Creating brand new ads
- Choosing your audience that your ads should be targeting
- Setting up and managing your ad budgets
- Run ads across multiple apps
- Adjust your ad campaigns
- Improve your ad performance with dynamic creative
- Test which one of your ads performs the best
- Get real-time insights
Ad Manager with Facebook is a simple way to ensure that your advertisements for your business are successful and reaching the right audience. Ads Manager is an all in one solution to any problems you might be facing trying to get your advertisements out there.
How Does Facebook Generate Leads?
Lead generation ads on Facebook are much simpler than they are on other advertising platforms. On Facebook, people who are interested in your business can tap your ad, and a form will pop up. This form is pre-populated with their Facebook contact information and is ready to be sent directly to your company. Facebook’s ability to do this makes it a great place to generate leads, and you will be more likely to get leads on Facebook over other platforms because of the ease of inquiring.
Lead generation ads will not only help you get more leads–they will also help you reduce drop-off rates and find leads that matter and who are likely to stick with your business in the long term.
What Kind of Ads Can I Make With Facebook?
There are various types of ads that you can create by using Facebook ads. All of these ads are valuable in their own way, and it is up to you to decide which type of ad you think will have the best reception based on your target audience.
Image Advertisements
Image ads are a perfect way to get started when you are new to Facebook paid advertising. One can be made by simply boosting a post with an image directly from your business’ Facebook page.
Video Advertisements
Video advertisements can also run in the News Feed and Stories, or they can appear as in-stream ads in longer Facebook videos. Because of these options, video advertisements have a good chance of reaching a wider audience over image advertisements. Video advertisements can show people how your team works and functions, and can get people interested in inquiring about your business.
Poll Advertisements
Poll advertisements, which are for mobile only, is a great way to get your audience interacting with your business. If you’re looking to grab people’s attention, consider adding a poll to an image or video advertisement.
Carousel Advertisements
Carousel advertisements allow you to put together up to ten videos or images to showcase your business. If you want to highlight different benefits that your business offers, a carousel ad might be the best way to go. These ads allow people to see different ways that your business works, and can draw in attention from a larger audience.
Slideshow Advertisements
These ads offer you a simple way to create short video advertisements from a collection of still images, text, or video clips. Slideshow ads are eye-catching and will draw in a sizable audience because of this.
Collection Advertisements
Collection advertisements are offered only for mobile users. They allow your business to showcase five images or videos that customers can click on if they wish to buy a product or service. Collection ads can also teach viewers how to do something, linking them to the products they would need to complete this task to encourage sales.
Instant Experience Advertisements
These ads, which used to be called Canvas, are full-screen ad formats which load 15 times faster than a mobile website outside of Facebook. Advertisements can link to an instant experience to quickly introduce customers to your business.
Using Facebook ads is a great way to get your business’ name out there in the public. Facebook advertising is simple to get the hang of, and it can help your business expand in ways that other advertising platforms are unable to. With Facebook ads, your business will reach a much wider audience and will have a bigger impact.
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