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Streaming Trends for 2022

Though the internet has recently become an excellent advertising platform, starting out can be difficult. With more content every day, an abundance of competitors, and constantly evolving algorithms, many business owners will find themselves frustrated trying to get the reach they need. 

However, the newfound popularity of streaming presents business owners with a golden opportunity. The ability to engage with an audience in real-time makes for personalized and attention-grabbing content, leading many businesses to embrace the new format. If you’re interested in taking advantage of streaming to promote your business, you should be aware of current streaming trends, as well as how you can take advantage of them.

Streaming Trends

Reels Over Stories

TikTok’s explosion in popularity has been a game-changer for short-form content creators, with many major social sites adopting a similar video feature. In Facebook’s case, there are reels, fun, dynamic videos lasting a minute or less. Because of this, stories have begun to lose their prominence in short-form advertising. While certainly still a valuable feature, they’re becoming more of a way to engage with current followers, with reels taking their place in attracting a wider audience.

Short Form Gets Shorter

Over time, the video content social media users tend to engage with has become shorter and shorter. Generally, they’re looking less for a deep dive into your product or service, and more for a witty, to-the-point approach. Similar to the stories feature, long-form content still has its uses, but short-form will be your greatest source of public reach.

Streaming Spreads to New Platforms

Livestreaming’s diaspora to major social media platforms shows no signs of stopping. Instagram, Facebook, Youtube, and Twitter have all hopped on the bandwagon, helping to establish its importance in the online world. And with the major tech giants adopting the format, more sites are soon to follow. As such, 2022 is a better time than ever to take advantage of the Livestream in your advertising.

Stream Quality Increases

Streaming’s meteoric rise has caused many corporations to see its value, setting their sights on the format’s potential. Its greatest weakness, however, has always been the strain it puts on the network. Being able to tune into a stream from anywhere in the world and watch in real-time can be taxing, and as such, maintaining stream quality can be difficult for streamers and viewers alike. Despite this, technology continues to develop, and with it, internet speed. This recent development has allowed for stable streams of a higher quality than ever before, so now is the ideal time to make your debut.

A Rise in Paid Advertising

Social media sites continue to expand, which means more users, and with them, more posts. As a result of this, it has become more difficult for businesses, especially small ones, to reach a large audience. Fortunately, Facebook has implemented a paid advertising feature to combat this. This gives businesses the ability to boost their posts, increasing their reach and even adding a layer of interactivity, with an optional banner that can redirect users to a website or shop. 

Of course, it’ll get costly to promote every single post you make, so be strategic in choosing which ones to boost. If you notice an unpromoted post suddenly receiving a burst of engagement, for example, ride that momentum. Chances are, you’ll be able to continue that initial burst, boosting your page’s public reach. Furthermore, your page’s increased reach means all of your posts are more likely to be seen, whether or not they’ve been promoted.

Rise of Live Shopping

What exactly is live shopping? Essentially, it’s a live stream in which a business’ products are displayed, giving potential customers a detailed look at what you have to offer. They can ask questions about a product or see them in use. This is especially useful for clothing brands, considering the difficulties that online clothes shopping presents. Customers may be reluctant to purchase a product, unsure of how it’ll appear in reality as compared to a model. Seeing it in use, however, could help to alleviate this confusion.

As for the stream itself, you may want to consider partnering with an influencer. Influencers are charismatic public figures with an established following and know how to sway or persuade an audience. Here, they’ll essentially serve as the public face of your brand, and their testimonial will send a stream of users your way.

Boosting Your Reach on Facebook Live

If you’re considering using Facebook Live to promote your business, don’t wait– take the plunge! Streaming’s rise in popularity, the prominence of online advertising, and social media’s wealth of users have made the format a veritable gold mine for businesses of any size. Even if you’ve struggled to reach your audience in the past, this is a prime chance for growth that you absolutely shouldn’t miss. If you’re still unsure, you can read more about the benefits of live streaming here. Once you start, however, you’ll be able to grow your business like never before.

Streaming to Zoom

In addition to the classic platforms, Zoom is becoming an increasingly popular place to stream. With its tight-knit feel and privacy, a meeting on zoom is the perfect way to truly connect with your audience. In this setting, individuals can feel a sense of recognition and belonging, which is facilitated by the collaborative nature of the platform. 

The widespread popularity and renown of the service also lends itself to adaptability. With our help, you can connect a zoom stream to other platforms, making it easier than ever to have a one-stop streaming spot. The service even has native integration with YouTube, meaning you can easily have two platforms running at once with little effort.

If you’re ready to learn more about the benefits of this more intimate streaming experience, don’t hesitate to reach out to us! We can help you plan a streaming session that is sure to please everyone.

8 Advantages of Live Streaming for Your Business

Live streaming is a fresh, innovative way to create content and promote your business. By incorporating live streaming into your marketing strategy, you can engage viewers, receive feedback, and build your brand. Here are our top 8 reasons why live streaming for your business is a great idea.

Why is Live Streaming good for your business?

1. Engages Your Viewers 

Live streaming is one of the most useful ways for businesses to engage their viewers. The content form allows the audience to participate in a direct, real-time conversation with the company, making for higher engagement and viewer retention rates than other formats. This real-time engagement works to create a sense of excitement for your audience, making them feel more involved. 

By live streaming, you can help your audience to feel more attached to your business. It’s important to tell your brand’s story, showing how it started and why it matters. Doing so humanizes your brand and establishes a connection with viewers. 

In addition, live streams let the audience get to know the individuals behind your company. Having recurring hosts who interact with viewers throughout the live streams is a great way to maintain a sense of engagement and connection.  

2. Provides Feedback that Shapes Future Content

During live stream productions, viewers can share feedback instantly and ask questions instantly. This allows for collaboration between your company and your audience as they give real-time comments about how you’re doing, what’s working well, and what can be improved upon. The process opens up the potential to hear useful ideas from your audience, and while not every suggestion will be helpful, you may end up coming across helpful information.  

Live streaming also helps you to narrow in on the content your audience is most drawn to. By keeping track of viewer numbers and engagement for different live stream topics, you learn what your audience is most interested in and what you should continue to pursue going forwards.  

3. Offers High Flexibility

Live streaming offers a high level of flexibility, allowing you to choose the type of content that best supports your brand. There are countless possibilities for your live stream events, ranging from quick announcements to long-form shows. Your business could offer question and answer sessions, office tours, live support, and more. This flexibility lets you host events that fit your business well and are likely to attract more viewers.  

4. Creates a Targeted Audience

One major advantage of live streaming is that it lets you grow a specific, highly targeted audience. The audience for your live stream will be made up of people who have made the effort to attend at a specific time, meaning that you’re automatically reaching viewers who are interested in your content and who often will continue to interact with your brand. 

This creates a highly engaged audience, where those who are most interested in the topic can interact with your business and join in on the conversation. As you continue live streaming, you can reach more viewers who may not have otherwise connected with your brand, therefore consistently growing your audience. 

5. Establishes Trust and Brand Identity 

Another benefit of live streaming is that it lets you build trust and strengthen your brand’s identity. As viewers interact with your content and learn more about your business, the level of trust between your brand and your audience will continue to grow. By creating content that fits with your business’s image, you gain more influence in your field, build your brand identity, and form a stronger association with your viewers. 

6. Interacts with Your Other Marketing Platforms

Your live streams can be integrated smoothly into the rest of your marketing strategies. Live streaming can be used to build off and promote types of marketing platforms. For example, during your live streams, you can encourage viewers to follow your company’s social media accounts, and on your social media, you can post about upcoming live streams. 

Additionally, after the live streams, you can easily repurpose your content into other forms. You can post videos on your website or transform them into transcripts to create a wider impact. 

7. Is a Growing Industry 

Live streaming is a growing industry and is projected to skyrocket over the next few years. Now is a perfect time to enter the industry, as it’s gaining popularity but is not yet overpopulated. 

Digital marketing platforms can quickly become overcrowded, causing much of the content to get lost among the rest. Live streaming is at a good point where the platform is continuing to grow while your content is still likely to receive more attention. 

8. Saves Time and Money 

Compared to in-person events, livestream events require less money and planning. By live streaming an event, you can reduce expenses such as travel, lodging, setup, and security. This lets you save time and money, which can then be spent on growing and promoting your business. 

As you grow your brand through live streaming, you want to have confidence in the quality of your content. Consider using a professional live streaming service to ensure that your production is high quality and makes the most out of your live streams.