Though the internet has recently become an excellent advertising platform, starting out can be difficult. With more content every day, an abundance of competitors, and constantly evolving algorithms, many business owners will find themselves frustrated trying to get the reach they need.
However, the newfound popularity of streaming presents business owners with a golden opportunity. The ability to engage with an audience in real-time makes for personalized and attention-grabbing content, leading many businesses to embrace the new format. If you’re interested in taking advantage of streaming to promote your business, you should be aware of current streaming trends, as well as how you can take advantage of them.
Reels Over Stories
TikTok’s explosion in popularity has been a game-changer for short-form content creators, with many major social sites adopting a similar video feature. In Facebook’s case, there are reels, fun, dynamic videos lasting a minute or less. Because of this, stories have begun to lose their prominence in short-form advertising. While certainly still a valuable feature, they’re becoming more of a way to engage with current followers, with reels taking their place in attracting a wider audience.
Short Form Gets Shorter
Over time, the video content social media users tend to engage with has become shorter and shorter. Generally, they’re looking less for a deep dive into your product or service, and more for a witty, to-the-point approach. Similar to the stories feature, long-form content still has its uses, but short-form will be your greatest source of public reach.
Streaming Spreads to New Platforms
Livestreaming’s diaspora to major social media platforms shows no signs of stopping. Instagram, Facebook, Youtube, and Twitter have all hopped on the bandwagon, helping to establish its importance in the online world. And with the major tech giants adopting the format, more sites are soon to follow. As such, 2022 is a better time than ever to take advantage of the Livestream in your advertising.
Stream Quality Increases
Streaming’s meteoric rise has caused many corporations to see its value, setting their sights on the format’s potential. Its greatest weakness, however, has always been the strain it puts on the network. Being able to tune into a stream from anywhere in the world and watch in real-time can be taxing, and as such, maintaining stream quality can be difficult for streamers and viewers alike. Despite this, technology continues to develop, and with it, internet speed. This recent development has allowed for stable streams of a higher quality than ever before, so now is the ideal time to make your debut.
A Rise in Paid Advertising
Social media sites continue to expand, which means more users, and with them, more posts. As a result of this, it has become more difficult for businesses, especially small ones, to reach a large audience. Fortunately, Facebook has implemented a paid advertising feature to combat this. This gives businesses the ability to boost their posts, increasing their reach and even adding a layer of interactivity, with an optional banner that can redirect users to a website or shop.
Of course, it’ll get costly to promote every single post you make, so be strategic in choosing which ones to boost. If you notice an unpromoted post suddenly receiving a burst of engagement, for example, ride that momentum. Chances are, you’ll be able to continue that initial burst, boosting your page’s public reach. Furthermore, your page’s increased reach means all of your posts are more likely to be seen, whether or not they’ve been promoted.
Rise of Live Shopping
What exactly is live shopping? Essentially, it’s a live stream in which a business’ products are displayed, giving potential customers a detailed look at what you have to offer. They can ask questions about a product or see them in use. This is especially useful for clothing brands, considering the difficulties that online clothes shopping presents. Customers may be reluctant to purchase a product, unsure of how it’ll appear in reality as compared to a model. Seeing it in use, however, could help to alleviate this confusion.
As for the stream itself, you may want to consider partnering with an influencer. Influencers are charismatic public figures with an established following and know how to sway or persuade an audience. Here, they’ll essentially serve as the public face of your brand, and their testimonial will send a stream of users your way.
Boosting Your Reach on Facebook Live
If you’re considering using Facebook Live to promote your business, don’t wait– take the plunge! Streaming’s rise in popularity, the prominence of online advertising, and social media’s wealth of users have made the format a veritable gold mine for businesses of any size. Even if you’ve struggled to reach your audience in the past, this is a prime chance for growth that you absolutely shouldn’t miss. If you’re still unsure, you can read more about the benefits of live streaming here. Once you start, however, you’ll be able to grow your business like never before.
Streaming to Zoom
In addition to the classic platforms, Zoom is becoming an increasingly popular place to stream. With its tight-knit feel and privacy, a meeting on zoom is the perfect way to truly connect with your audience. In this setting, individuals can feel a sense of recognition and belonging, which is facilitated by the collaborative nature of the platform.
The widespread popularity and renown of the service also lends itself to adaptability. With our help, you can connect a zoom stream to other platforms, making it easier than ever to have a one-stop streaming spot. The service even has native integration with YouTube, meaning you can easily have two platforms running at once with little effort.
If you’re ready to learn more about the benefits of this more intimate streaming experience, don’t hesitate to reach out to us! We can help you plan a streaming session that is sure to please everyone.