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How to Generate Leads for Your Business

As small businesses boom, an unfortunate specter looms in their wake. For all the excitement and joy that they bring, small businesses are a risk. About a third of all small businesses fail to thrive and ultimately shut down within two years of starting. One of the biggest reasons for this is a failure to find proper leads.

What is Lead Generation Marketing?

Lead generation marketing is a method by which businesses find leads. By encouraging users to express interest in a product, businesses can easily find potential customers. Moreover, these users typically express their interest by submitting information, such as a phone number, email address, or form.

Today, with the power of social media, lead generation is easier than ever.

Why Are Leads So Important?

The primary purpose of a lead is to find a potential customer. For you, the information or interest you garner from a lead is potential profit. Every lead is a person who is looking for your product or service and is willing to pay for it!

As far as the sales funnel is concerned, a lead is perched firmly on the funnel’s edge. While not all leads pan out, those that do need only a slight push to invest in your business. This makes them essential to all kinds of businesses, from direct selling to B2B.

ow To Generate Leads For Your Business

How do I Generate Leads for My Business?

There are many ways to find leads. Traditionally, companies relied upon printed media, phone calls, and word-of-mouth referrals. However, with the advent of the internet, businesses have expanded their reach. Now, you can reach customers and generate leads across the country (and even the world!).

Online, lead generation falls into two extremely broad categories: paid and organic advertising. Each of these is exactly what it sounds like on the box. Paid advertisements cost money, while organic hits are generally free.

Organic Lead Generation

To generate organic hits for your business, you’ll need few resources and a good deal of creativity. The largest chunk of organic traffic still comes from search engines. This means that you’ll want to focus on making sure you have an amazing website and top-notch SEO.

However, with advancement comes change. Today’s digital marketing trends also rely on the power of social media and sharing. You want to create engaging, informational, and entertaining content. The end result of this data is that companies are investing more money than ever into developing a brand presence and identity through platforms like:

  • Sponsored on-site blogs
  • YouTube videos
  • TikTok shorts
  • Facebook posts
  • Twitter feeds

By focusing energy on developing content that people want to share, companies find that their name becomes more and more recognizable. Moreover, thanks to the way algorithms work on social media platforms, more shares mean more visibility.

Paid Lead Generation

For all of these benefits, however, a business cannot rely on organic marketing alone for their lead generation. Paid traffic is just as important, if not more so, for freshly minted businesses. In addition to the powers of storytelling and inclusivity, marketing trends demand that brands rise above the din of their competition and stand out.

That’s where paid traffic and lead generation come in.

ow To Generate Leads For Your Business

What is Paid Lead Generation?

While there are a few different forms of paid lead advertising, the most common is pay-per-click. This model works by displaying a pre-made, pre-written advertisement to a group you select. This group is ideally based on well-researched demographics, for example:

  • A divorce firm may advertise to newly widowed adults between the ages of 20–60
  • A trendy sneaker company will want to target fashion fans between the ages of 16–30
  • A humorous clothing company may want to focus on boys between the ages of 14–20

Once these parameters are set, your chosen platform will target the right audience on its own. Your ad will also receive a relevant link, which will likely lead directly to your site. (Other options include linking to a form or being able to send an email from the ad.) For every click or view this ad receives, you pay a small amount of money.

How To Optimize Your Lead Generation

Obviously, paying for your leads is a gamble. Without the right research and study, you’ll likely end up with a whole lot of nothing! That’s where we come in. Nexlaunch’s advertising services are built to optimize your results and guarantee success. We do more than just research. We help you build, design, and streamline your marketing plan. In addition to our paid advertising services, we also offer assistance with website design, SEO, automated messaging bots, and more! If you’re ready to boost your lead generation into the stratosphere, then contact us today!

The Benefits Of Facebook Ads: 6 Reasons Why You Need Them

With 2 billion monthly active users on Facebook, you might wonder if Facebook advertising is the best course of action to help you grow your business. The following list outlines the 6 main reasons why advertising on Facebook is a smart choice for businesses, whether you’re a business that’s just getting started on social media or a business that’s looking for new ways to grow.

Anyone can advertise on Facebook

Whether you’re an admin managing a Page or a seasoned advertiser who is just getting started with Facebook advertiser tools, there’s a range of advertising options to help you reach your business goals regardless of your advertising experience. If you’re a Page admin thinking about getting started with advertising, you can start by boosting posts directly from your Page. If you’re an advertiser with complex business goals, you can use Ads Manager where you can view, make changes and see results for each unique campaign you create. Learn more about the differences between boosting posts and Facebook ads.

Simple ad solutions

You can create ads quickly and easily directly from your Facebook Page. To create these types of ads, look for the Promote button on your Page or try boosting a post by clicking the Boost Post button on certain posts. Below are some of the ad solutions you’ll find on your Facebook Page:

  • Boosted posts: Boosting a post may help you get more people to like, share and comment on the posts you create. Boosted posts are also a way to reach new people who are likely interested in your content but don’t currently follow you on Facebook.
  • Page ad: Promoting your Page may help you get more people to like and follow your Page.
  • Website ad: Promoting your website may help you get more people to visit your website.
  • Promote call-to-action button: People can interact with your Page through your page’s call-to-action button. It can be customized to promote your page objectives, such as allowing visitors to book appointments, make purchases or lead them to your website. Creating a call-to-action ad helps drive conversions that matter to your Page.

Here are the reasons why you really should consider advertising on Facebook:

1. Connect With Target Market
Facebook has over one billion users and is the most popular social media platform. If you’re not already using social media to connect with people, then you should seriously consider it.
Facebook’s popularity gives you an opportunity to attract new customers to your business and market to them.

2. Facebook Ads Are Affordable
Advertising on Facebook can be cheaper than advertising elsewhere. Adverts in magazines and newspapers are very costly. PPC campaigns are effective but they can eat up your budget very quickly if you haven’t got a trained and experienced team watching over your account.

When setting up your Facebook adverts, you can limit how much you want to spend and the CPC can be more cost-effective. Having adverts on Facebook is preferred by many businesses because it is cheaper compared to other forms of advertising.

3. Use At Every Stage Of The Buyer’s Journey
When it comes to inbound marketing, advertising on social media can be used to engage with people at different stages of the buyer’s journey.

By understanding your ideal buyer persona, you can create ads that will engage with their needs and move them onto the next stage.

Think about it.

Awareness: your advert can engage with the problems of your buyer persona and help them learn more about it and what they can do to solve it.

Consideration: for any contacts you’ve gained with your ‘awareness’ adverts, you can then target them with ads that offer them helpful solutions to bring them toward the decision stage.

Decision: finally, you can then create adverts that show your business is the solution they’ve been looking for and the best option.

You can integrate Facebook advertising into your inbound marketing strategy.

4. Demographic Targeting
One of the most popular reasons businesses advertise on Facebook is because there is a wide range of demographic targeting. If you’re a new business who does not have a contact list to retarget yet, you can start targeting brand new customers instead.

Facebook’s audience is wide. By using their advertising abilities you can target people on:

  • Gender
  • Age
  • Location
  • Job title
  • Job industry
  • Interests

5. Remarket To Your Current Customers
An advanced targeting option is “Custom Audiences” which lets you target contacts/leads from your CRM database directly on Facebook.

Remarketing to your current customer database gives you the chance to reconnect with customers, reminding them to come back to your business.

When you’ve got special offers, using Facebook ads is a quick and informal way of reaching out. Unlike email, adverts on Facebook are arguably less interruptive so allow more inboundy ads.

6. It’s Easy To Do, Once You Understand The Tools
Another reason why you shouldn’t hesitate on using Facebook ads is the fact it’s easy to do. You’re missing out on a great way of engaging and connecting with your ideal customers if you’re not.

If you are interested in using Facebook ads, check out our lead generation service here. Our team of digital marketing strategy experts is eager to assist you with digital marketing strategy and lead generation. 


Content Development for Dummies: The Starter Guide to Start Your Journey

What is Content Development?

Content development is researching, producing, and publishing information to meet a strategic goal. That goal will either be to build a connection with an audience or to encourage some kind of marketing or sales outcome.  

Content marketing development includes the ‘why’ included in creating content. It explains why you create content, who you are interested in helping, and how you will help them in a way that others can’t. The content you develop should serve a purpose such as working toward one of the following goals that drive profitable behavior: 

Although there isn’t one strict way to develop content, you can think of content development in two phases: the analysis phase and the planning and strategy phase. Splitting content development into phases helps you to understand what strategies work and which ones you can change to help you reach your content marketing goals. 

Here is a description of the two phases:

Analysis Phase

Before you develop new content, you must analyze the content you already have. This means you need to know how your current content is performing to identify opportunities for improvement. You must conduct a content audit to improve your content plans. The important elements to review include:

Planning and Strategy

Phase The content analysis should provide you with some insight, but you likely won’t be able to gain an accurate idea of exactly what content to post on what days. Content development has a great deal of trial and error involved with planning and content strategy. You must try a few things before you can see what strategy works best for each content or post type.

Who Uses Content Development?

Professionals use content development across various industries such as science, film, marketing, education, fashion, and others. As online content becomes the primary way to reach audiences, several businesses have developed their own content or use turnkey companies to create and develop effective content.

Here are a few examples of positions that regularly develop content for consumers:

  • Web content developer: A content developer is often responsible for creating and updating a company’s website, developing a content strategy, and tracking web analytics.
  • Project manager: Content project managers help to direct the production of visual and written content projects, ensuring that each step of the process is completed on time.
  • Director of content: A director of content focuses on collaborating with managers to create content in line with the company’s vision. They also ensure that their content applies to their audience by reviewing data. 
  • Content strategist: A content strategist is an inbound marketer that uses their knowledge of content creation, social media, content promotion, and SEO to manage, develop, and grow a company’s content.
  • Video content creator: A video content creator is often responsible for creating compelling visual content that contributes information to digital media for a strategic purpose.
  • Content marketing managers: Content marketing managers distribute content that increases brand awareness and web traffic through marketing online content across multiple web channels.
  • Social media content developer: Social media content developers specialize in creating content for social media channels to drive traffic to a company website, sell products, or create brand awareness.
  • Blogger: A blogger usually creates written content for websites in the form of blog posts, blog articles, blog content, copy, web articles, and web content. Bloggers also analyze their content and use content development to promote and market their content, services, or products.

Why Should You Use Online Content Development?

Online content development provides many benefits to more and more people who use the web each day for product and service research. Here are some reasons your business should use online content development:

  • To Attract Potential Customers to Your Website
  • It Provides Free and Useful Information to Your Audience
  • It Connects and Engages You With Your Audience
  • It Develops Thought-Leadership For Your Company
  • To Help Your Sales Team Tell Your Story More Effectively
  • It Improves the SEO Rankings For Your Business
  • To Drive Social Media Strategies
  • It Helps You Visualize Your Goals

Most businesses use content development today, and they benefit from telling their stories through great content. If your company wants to tell its story to its consumers through content, then you should consider a content development process and strategy that works best for planning, organizing, implementing, and publishing your content. Don’t know how to start? Schedule a Free Session here.