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Streaming Trends for 2022

Though the internet has recently become an excellent advertising platform, starting out can be difficult. With more content every day, an abundance of competitors, and constantly evolving algorithms, many business owners will find themselves frustrated trying to get the reach they need. 

However, the newfound popularity of streaming presents business owners with a golden opportunity. The ability to engage with an audience in real-time makes for personalized and attention-grabbing content, leading many businesses to embrace the new format. If you’re interested in taking advantage of streaming to promote your business, you should be aware of current streaming trends, as well as how you can take advantage of them.

Streaming Trends

Reels Over Stories

TikTok’s explosion in popularity has been a game-changer for short-form content creators, with many major social sites adopting a similar video feature. In Facebook’s case, there are reels, fun, dynamic videos lasting a minute or less. Because of this, stories have begun to lose their prominence in short-form advertising. While certainly still a valuable feature, they’re becoming more of a way to engage with current followers, with reels taking their place in attracting a wider audience.

Short Form Gets Shorter

Over time, the video content social media users tend to engage with has become shorter and shorter. Generally, they’re looking less for a deep dive into your product or service, and more for a witty, to-the-point approach. Similar to the stories feature, long-form content still has its uses, but short-form will be your greatest source of public reach.

Streaming Spreads to New Platforms

Livestreaming’s diaspora to major social media platforms shows no signs of stopping. Instagram, Facebook, Youtube, and Twitter have all hopped on the bandwagon, helping to establish its importance in the online world. And with the major tech giants adopting the format, more sites are soon to follow. As such, 2022 is a better time than ever to take advantage of the Livestream in your advertising.

Stream Quality Increases

Streaming’s meteoric rise has caused many corporations to see its value, setting their sights on the format’s potential. Its greatest weakness, however, has always been the strain it puts on the network. Being able to tune into a stream from anywhere in the world and watch in real-time can be taxing, and as such, maintaining stream quality can be difficult for streamers and viewers alike. Despite this, technology continues to develop, and with it, internet speed. This recent development has allowed for stable streams of a higher quality than ever before, so now is the ideal time to make your debut.

A Rise in Paid Advertising

Social media sites continue to expand, which means more users, and with them, more posts. As a result of this, it has become more difficult for businesses, especially small ones, to reach a large audience. Fortunately, Facebook has implemented a paid advertising feature to combat this. This gives businesses the ability to boost their posts, increasing their reach and even adding a layer of interactivity, with an optional banner that can redirect users to a website or shop. 

Of course, it’ll get costly to promote every single post you make, so be strategic in choosing which ones to boost. If you notice an unpromoted post suddenly receiving a burst of engagement, for example, ride that momentum. Chances are, you’ll be able to continue that initial burst, boosting your page’s public reach. Furthermore, your page’s increased reach means all of your posts are more likely to be seen, whether or not they’ve been promoted.

Rise of Live Shopping

What exactly is live shopping? Essentially, it’s a live stream in which a business’ products are displayed, giving potential customers a detailed look at what you have to offer. They can ask questions about a product or see them in use. This is especially useful for clothing brands, considering the difficulties that online clothes shopping presents. Customers may be reluctant to purchase a product, unsure of how it’ll appear in reality as compared to a model. Seeing it in use, however, could help to alleviate this confusion.

As for the stream itself, you may want to consider partnering with an influencer. Influencers are charismatic public figures with an established following and know how to sway or persuade an audience. Here, they’ll essentially serve as the public face of your brand, and their testimonial will send a stream of users your way.

Boosting Your Reach on Facebook Live

If you’re considering using Facebook Live to promote your business, don’t wait– take the plunge! Streaming’s rise in popularity, the prominence of online advertising, and social media’s wealth of users have made the format a veritable gold mine for businesses of any size. Even if you’ve struggled to reach your audience in the past, this is a prime chance for growth that you absolutely shouldn’t miss. If you’re still unsure, you can read more about the benefits of live streaming here. Once you start, however, you’ll be able to grow your business like never before.

Streaming to Zoom

In addition to the classic platforms, Zoom is becoming an increasingly popular place to stream. With its tight-knit feel and privacy, a meeting on zoom is the perfect way to truly connect with your audience. In this setting, individuals can feel a sense of recognition and belonging, which is facilitated by the collaborative nature of the platform. 

The widespread popularity and renown of the service also lends itself to adaptability. With our help, you can connect a zoom stream to other platforms, making it easier than ever to have a one-stop streaming spot. The service even has native integration with YouTube, meaning you can easily have two platforms running at once with little effort.

If you’re ready to learn more about the benefits of this more intimate streaming experience, don’t hesitate to reach out to us! We can help you plan a streaming session that is sure to please everyone.

How to Generate Leads for Your Business

As small businesses boom, an unfortunate specter looms in their wake. For all the excitement and joy that they bring, small businesses are a risk. About a third of all small businesses fail to thrive and ultimately shut down within two years of starting. One of the biggest reasons for this is a failure to find proper leads.

What is Lead Generation Marketing?

Lead generation marketing is a method by which businesses find leads. By encouraging users to express interest in a product, businesses can easily find potential customers. Moreover, these users typically express their interest by submitting information, such as a phone number, email address, or form.

Today, with the power of social media, lead generation is easier than ever.

Why Are Leads So Important?

The primary purpose of a lead is to find a potential customer. For you, the information or interest you garner from a lead is potential profit. Every lead is a person who is looking for your product or service and is willing to pay for it!

As far as the sales funnel is concerned, a lead is perched firmly on the funnel’s edge. While not all leads pan out, those that do need only a slight push to invest in your business. This makes them essential to all kinds of businesses, from direct selling to B2B.

ow To Generate Leads For Your Business

How do I Generate Leads for My Business?

There are many ways to find leads. Traditionally, companies relied upon printed media, phone calls, and word-of-mouth referrals. However, with the advent of the internet, businesses have expanded their reach. Now, you can reach customers and generate leads across the country (and even the world!).

Online, lead generation falls into two extremely broad categories: paid and organic advertising. Each of these is exactly what it sounds like on the box. Paid advertisements cost money, while organic hits are generally free.

Organic Lead Generation

To generate organic hits for your business, you’ll need few resources and a good deal of creativity. The largest chunk of organic traffic still comes from search engines. This means that you’ll want to focus on making sure you have an amazing website and top-notch SEO.

However, with advancement comes change. Today’s digital marketing trends also rely on the power of social media and sharing. You want to create engaging, informational, and entertaining content. The end result of this data is that companies are investing more money than ever into developing a brand presence and identity through platforms like:

  • Sponsored on-site blogs
  • YouTube videos
  • TikTok shorts
  • Facebook posts
  • Twitter feeds

By focusing energy on developing content that people want to share, companies find that their name becomes more and more recognizable. Moreover, thanks to the way algorithms work on social media platforms, more shares mean more visibility.

Paid Lead Generation

For all of these benefits, however, a business cannot rely on organic marketing alone for their lead generation. Paid traffic is just as important, if not more so, for freshly minted businesses. In addition to the powers of storytelling and inclusivity, marketing trends demand that brands rise above the din of their competition and stand out.

That’s where paid traffic and lead generation come in.

ow To Generate Leads For Your Business

What is Paid Lead Generation?

While there are a few different forms of paid lead advertising, the most common is pay-per-click. This model works by displaying a pre-made, pre-written advertisement to a group you select. This group is ideally based on well-researched demographics, for example:

  • A divorce firm may advertise to newly widowed adults between the ages of 20–60
  • A trendy sneaker company will want to target fashion fans between the ages of 16–30
  • A humorous clothing company may want to focus on boys between the ages of 14–20

Once these parameters are set, your chosen platform will target the right audience on its own. Your ad will also receive a relevant link, which will likely lead directly to your site. (Other options include linking to a form or being able to send an email from the ad.) For every click or view this ad receives, you pay a small amount of money.

How To Optimize Your Lead Generation

Obviously, paying for your leads is a gamble. Without the right research and study, you’ll likely end up with a whole lot of nothing! That’s where we come in. Nexlaunch’s advertising services are built to optimize your results and guarantee success. We do more than just research. We help you build, design, and streamline your marketing plan. In addition to our paid advertising services, we also offer assistance with website design, SEO, automated messaging bots, and more! If you’re ready to boost your lead generation into the stratosphere, then contact us today!

The Benefits Of Facebook Ads: 6 Reasons Why You Need Them

With 2 billion monthly active users on Facebook, you might wonder if Facebook advertising is the best course of action to help you grow your business. The following list outlines the 6 main reasons why advertising on Facebook is a smart choice for businesses, whether you’re a business that’s just getting started on social media or a business that’s looking for new ways to grow.

Anyone can advertise on Facebook

Whether you’re an admin managing a Page or a seasoned advertiser who is just getting started with Facebook advertiser tools, there’s a range of advertising options to help you reach your business goals regardless of your advertising experience. If you’re a Page admin thinking about getting started with advertising, you can start by boosting posts directly from your Page. If you’re an advertiser with complex business goals, you can use Ads Manager where you can view, make changes and see results for each unique campaign you create. Learn more about the differences between boosting posts and Facebook ads.

Simple ad solutions

You can create ads quickly and easily directly from your Facebook Page. To create these types of ads, look for the Promote button on your Page or try boosting a post by clicking the Boost Post button on certain posts. Below are some of the ad solutions you’ll find on your Facebook Page:

  • Boosted posts: Boosting a post may help you get more people to like, share and comment on the posts you create. Boosted posts are also a way to reach new people who are likely interested in your content but don’t currently follow you on Facebook.
  • Page ad: Promoting your Page may help you get more people to like and follow your Page.
  • Website ad: Promoting your website may help you get more people to visit your website.
  • Promote call-to-action button: People can interact with your Page through your page’s call-to-action button. It can be customized to promote your page objectives, such as allowing visitors to book appointments, make purchases or lead them to your website. Creating a call-to-action ad helps drive conversions that matter to your Page.

Here are the reasons why you really should consider advertising on Facebook:

1. Connect With Target Market
Facebook has over one billion users and is the most popular social media platform. If you’re not already using social media to connect with people, then you should seriously consider it.
Facebook’s popularity gives you an opportunity to attract new customers to your business and market to them.

2. Facebook Ads Are Affordable
Advertising on Facebook can be cheaper than advertising elsewhere. Adverts in magazines and newspapers are very costly. PPC campaigns are effective but they can eat up your budget very quickly if you haven’t got a trained and experienced team watching over your account.

When setting up your Facebook adverts, you can limit how much you want to spend and the CPC can be more cost-effective. Having adverts on Facebook is preferred by many businesses because it is cheaper compared to other forms of advertising.

3. Use At Every Stage Of The Buyer’s Journey
When it comes to inbound marketing, advertising on social media can be used to engage with people at different stages of the buyer’s journey.

By understanding your ideal buyer persona, you can create ads that will engage with their needs and move them onto the next stage.

Think about it.

Awareness: your advert can engage with the problems of your buyer persona and help them learn more about it and what they can do to solve it.

Consideration: for any contacts you’ve gained with your ‘awareness’ adverts, you can then target them with ads that offer them helpful solutions to bring them toward the decision stage.

Decision: finally, you can then create adverts that show your business is the solution they’ve been looking for and the best option.

You can integrate Facebook advertising into your inbound marketing strategy.

4. Demographic Targeting
One of the most popular reasons businesses advertise on Facebook is because there is a wide range of demographic targeting. If you’re a new business who does not have a contact list to retarget yet, you can start targeting brand new customers instead.

Facebook’s audience is wide. By using their advertising abilities you can target people on:

  • Gender
  • Age
  • Location
  • Job title
  • Job industry
  • Interests

5. Remarket To Your Current Customers
An advanced targeting option is “Custom Audiences” which lets you target contacts/leads from your CRM database directly on Facebook.

Remarketing to your current customer database gives you the chance to reconnect with customers, reminding them to come back to your business.

When you’ve got special offers, using Facebook ads is a quick and informal way of reaching out. Unlike email, adverts on Facebook are arguably less interruptive so allow more inboundy ads.

6. It’s Easy To Do, Once You Understand The Tools
Another reason why you shouldn’t hesitate on using Facebook ads is the fact it’s easy to do. You’re missing out on a great way of engaging and connecting with your ideal customers if you’re not.

If you are interested in using Facebook ads, check out our lead generation service here. Our team of digital marketing strategy experts is eager to assist you with digital marketing strategy and lead generation. 


Five Digital Marketing Trends You Should Be Watching in 2022

There are a lot of headlines on the internet touting digital marketing as “the future of marketing,” but the truth is that digital marketing trends channels have been dominating for years. 

The digital space currently holds some of the most valuable opportunities for marketers due to its adaptable nature and overwhelming popularity among consumers. Over two billion people worldwide engaged in some form of online shopping in 2021—that’s a digital audience of over a quarter of the world’s population. Keeping pace with digital marketing trends is essential for brands that want to reach this audience and improve their online lead generation. 

Here are some emerging trends to keep in mind as you plan and implement your digital marketing strategy for 2022:

Digital Marketing Trends

Brand Identity

There is so much digital marketing content competing for consumers’ attention that even the best content often gets lost in the noise. Preventing this from happening to your content is a matter of cementing your brand identity. Clearly and authentically expressing your brand’s values tells consumers why they should care more about your brand than the other brands pushing similar content.

However, be careful not to make your digital marketing campaign all about you—you should go beyond communicating your brand’s identity and also tell consumers what your brand can do for them. What product or service is your brand providing? What problems do you solve for customers? Your digital marketing content should communicate both your brand’s identity and its value to consumers.

Inclusivity

Consumers are holding brands to higher standards of diversity and equality than ever before. What is currently needed is for brands to approach these topics with a willingness to learn about the various identities that comprise their target markets. 

But rather than reduce your target market to a list of predefined characteristics, strive to understand and speak to the unique blend of experiences within your customer base. People can’t be wholly described by a single attribute, and they won’t feel a connection to your brand if they see themselves represented in a one-dimensional manner.

Take time to learn about the unique intersectional identities within your target market. The results of that research should influence your digital marketing style in 2022, including the kind of language you use and the experiences that are represented in your marketing efforts.

rketing Trends You Should Be Watching In 2022

Sustainability

More than ever, consumers are giving their business to brands that align with their values in general. Just as many consumers look to brands to set an example on the diversity and inclusion front, they also expect brands to play a part in environmental sustainability. 

Consumers identify with brands that care about the same issues they do. Right now, sustainability is what’s on many consumers’ minds. Making commitments to sustainability and communicating those commitments to consumers in your digital marketing messages should be a priority in 2022. You could communicate your brand’s shared interest in sustainability by switching to greener production methods or partnering with a nonprofit, for example.

Privacy

Privacy has always been one of the primary issues in the realm of digital marketing. With Google set to end its support of 3rd party cookies in 2023, now is a good time to review how your digital marketing strategy approaches consumer privacy measures. 

While data collection is necessary for brands to understand their market and offer relevant experiences to their customers, it is a practice that makes many consumers nervous, and rightfully so. 

Data breaches are a real threat, and it is the responsibility of every brand to ensure that the data it collects from customers is secure. Consumers tend to buy from brands they trust, and in the digital age, one of the best ways to foster trust is to show your customers that you care about their privacy and take significant measures to protect it. 

Five Digital Marketing Trends You Should Be Watching In 2022

Storytelling

Story-driven content is known for holding consumers’ attention and getting them emotionally invested in a brand—but the explosion of digital marketing channels, both in terms of availability and popularity, has quickly pushed storytelling from an effective technique to an essential one.

Using storytelling to engage consumers is not a new marketing tactic, but it is being implemented by more and more brands due to its natural compatibility with digital mediums. 

Video marketing, social media, and other digital channels have introduced new ways for marketers to utilize storytelling in creative ways. With Gen Z on track to overtake millennials as the leading consumer group in the United States by 2026, digital storytelling is poised to become more impactful than ever.

Digital Marketing in 2022 and Beyond

Perhaps there is some truth to the claim that digital marketing is “the future of marketing.” Digital marketing trends may already be in full swing, but they certainly aren’t going anywhere anytime soon. One of the keys to successful lead generation in the era of digital marketing is to pay close attention to which trends are on the horizon.

If you want help optimizing your marketing strategy for digital mediums, check out our lead generation service. Our team of digital marketing strategy experts is eager to assist you with digital marketing strategy and lead generation.

How to Set Up an Instagram Account for your Business

More than one billion people use Instagram every month, and roughly 90% of them follow at least one account business. This means that, in 2021, using Instagram for business is a no-brainer.

In just over 10 years Instagram has grown from a photo-sharing app to a hub of business activity. Brands can run fundraisers in Instagram Live broadcasts, open shops from their profiles and let people book reservations from their accounts. Updates of new business tools, features and tips in the app have become pretty much routine.

Learning how to set up an Instagram account for business is easy, especially if you’re already using Facebook. From a business standpoint, Instagram is simpler and less time-consuming than other sites.

You can use visual micro-stories to find out what entertains your audience and quickly grow a following.

Take these steps to create a profile and start promoting your business on Instagram.

1. Download the app

If you’ve never used Instagram, start by downloading the app. Instagram is available for smartphones, tablets, and computers through the Apple iOS, Google Play, and Windows app stores.

The app is geared toward mobile devices, and you’ll probably use a smartphone or tablet for most of your posting activity.

You can visit the Instagram website or use the app on a desktop computer if those options work better for you. However, some mobile features are not available or require special plug-ins to work for desktops and regular web browsers.

So, for the purposes of this guide, let’s focus on using the mobile app.

2. Create an account

Launch the app, and create an account in one of two ways:

  • Option 1: Sign up with your email address or phone number, and then enter a username.
  • Option 2: If you have a Facebook account, you can log in with the same information and link the accounts.

Already have an account? Just sign in, and go straight to your profile page.

3. Connect to Facebook

By default, you begin with a personal profile. To use Instagram for business, you have to connect your account to a Facebook business page. Click the profile icon at the bottom right of the screen.

At the top right corner of the page, open the settings menu. It appears as a vertical ellipsis in Android or a gear in iOS.

On the next page, scroll down until you see “Switch to business profile.” Click through the promo slideshow until you get a prompt to connect to Facebook. Select “Choose a page,” and set the page to “public.” Click “OK.”

Next, Instagram asks for permission to manage your Facebook pages. Look through the list of Facebook business pages you’ve already created. Select the right page, and click “Next.”

Only an admin on the account can complete this step. You won’t see the page if you’re just an authorized user.

4. Complete the profile setup

To finish your profile, enter an email, phone number, and address for your business. You have to fill in at least one of these contact fields to proceed. Some information will be auto-filled if it already appears on your Facebook page.

Click “Done,” and go to your profile. A new graph icon should appear at the top of the Instagram app. This is your Insights page, where you can keep track of promotions and engagement stats.

At any time, you can go back to the profile page and switch back to a personal account.

5. Create a new business page

If you haven’t already created a Facebook business page, you can do this at the same time. When you get the option to choose a page, select “Create one” at the bottom of the screen.

Set a title for your page, and choose the category that best describes your business. Some options include:

  • Books and magazines
  • Brands and products
  • Music
  • Sports
  • Event sources
  • Local businesses
  • Websites and blogs

Pick a subcategory to help people find your page in searches. For example, if you used “local businesses” as a subcategory, you have options, such as bar, home improvement, or arts and entertainment. Click “Next.”

6. Edit your profile

Go back to your profile page, and click “Edit your profile.” Here, you can add a photo, bio, and website link. If you switched from a personal account, consider changing the photo, name, and username to reflect your business. Using your brand’s logo and business name makes it easier for customers to find you on Instagram. You can make a logo in minutes if you don’t have a design yet.

Make a brief statement about what your business does or how you help customers. Keep in mind, you’re free to use a more casual tone on Instagram, even if your business is conservative.

From time to time, many brands change their bio to display fun announcements on the main page.

7. Invite contacts to follow you

Take advantage of any work you’ve done to build contacts online. In the settings menu, use the “Invite Facebook friends” option to send a notification to your entire Facebook network.

You can use the “Invite friends” option to access other networks, such as Gmail, LinkedIn, Twitter, or Yahoo! contacts. The more followers you have, the more it gives your business social media credibility.

8. Fill your gallery

Start adding photos to your gallery. The best thing about Instagram is your ability to reinvent old photos by adding filters. Users love the authenticity of the platform, so you don’t need pro skills to tell great stories.

Click the cross-shaped “Add” button to open a gallery from your phone. You can select the drop-down arrow at the top of the screen to get photos from other sources, such as Google Drive.

Once you know how to use Instagram for business, you can create Stories to drive engagement. Instagram stories are short photo or video collections that disappear after 24 hours. This simple feature is an effective way to share a funny, educational or heartwarming moment with your followers.

Even better, you have unlimited ways to be creative with storytelling. Show a product coming to life in your “food lab.” Offer a 10-second tutorial on cleaning the gutters. Make your audience laugh with funny filters on staff photos.

Instagram may seem intimidating at first, but the short, visual posts make it easy to learn fast and connect frequently with little effort.

Check out the Ultimate Guide for Instagram Shopping to get access to features like product tags, checkout, create ads with product tags and more!

Do you want to start running Instagram Ads for your business? Start here now!

The Ultimate Guide For Instagram Shopping

Follow these steps for creating a shop on Instagram to get access to features like product tags, checkout, create ads with product tags and more!

Step 1: Confirm Eligibility

If your business checks all of these boxes, you are eligible and able to setup Instagram Shopping.

  • Your business is located in a SUPPORTED MARKET
  • Your business has an eligible product
  • Your business complies with Instagram merchant agreement and commerce policies
  • Your business owns a website domain in which you intend to sell from

Step 2: Convert To A Business Or Creator Account

Follow these steps to convert your account to a business account. Once you have a business account, you can add in relevant business information like store hours, business address, phone number and a link to your website.

  1. Go to your business’s Instagram profile
  2. Select “Edit Profile”
  3. Under the “Public Business Information” section, select “Page”
  4. Choose a Facebook Page from your Pages that you’d like to connect
  5. If you do not have a Facebook Page select “Create a New Facebook Page”
  6. Note: Facebook Page Shop is not required, only a Facebook Page.

Step 3: Connect To A Facebook Page

Follow these steps to link your Instagram business account with a Facebook page.

Step 4: Upload Product Catalog

Instagram Shopping is powered by your product catalog. There are two ways to connect a product catalog to your Instagram Business Account:

CATALOG MANAGER is the “do it yourself” method found within Facebook Business Manager. 

OR ECOMMERCE PLATFORM PARTNER is an integration through one of our certified ecommerce platform partners like Shopify or BigCommerce

Step 5: Account Review

Once you connect a product catalog to your Instagram and have products in your catalog, submit your account for review by following these steps. Account reviews typically take a few days but sometimes can take longer.

  1. Go to your business’s Instagram profile and tap
  2. Select “Settings”
  3. Sign up for shopping
  4. Follow the steps to submit your account for review.
  5. Visit “Shopping” in your “Settings” at any time to check your status.

Some businesses may be notified that additional information is necessary to prove ownership of your website domain. If you receive this notification, follow the steps to complete our domain verification process to submit your account for review.

Step 6: Turn On Shopping

Once your account is approved you can turn on Shopping features. Note: If you don’t see Shopping in your Settings, your account is probably still under review or it hasn’t been approved for Instagram Shopping.

  1. Go to your business’s Instagram profile and tap
  2. Select “Settings”
  3. Tap “Business” then tap “Shopping”
  4. Select the “Product Catalog” you want to connect to your account.
  5. Select “Done”

Step 7: Start Tagging

Now that you’ve enabled Shopping you can use product tags to highlight products in your photos and videos across Feed and Stories.

Product Tags In Posts

To tag products within an Instagram post, start by uploading a photo as you normally would and follow the below instructions before posting:

  1. Tap “Add Photo”
  2. Add a caption
  3. Tap on “Tag Products”
  4. Tap on photo
  5. Search for product
  6. Select product
  7. Tap “Done”
  8. Tap “Share”

Shopping Sticker In Stories

Right after you have chosen an image for your story follow the below instructions before posting:

  1. Tap the sticker icon in the top right corner
  2. Select the product sticker from the sticker tray
  3. Select the product from your catalog that you want to feature
  4. Move the product sticker to where you would like it to appear on your story
  5. Change the text color of the product sticker by tapping the sticker
  6. Share your story

Shopping Tips

Make Content Actionable

People engage with shoppable photos and videos all throughout the app. Use all available touchpoints across Stories, Feed and Profile to build shopping behaviors.

  1. Use clear CTA’s like this Perricone MD example to tell people how to shop your products on Instagram.
  2. Update your Profile bio to communicate how to shop your content now that you are on Shopping.

Own Your Brand Voice

Unlike other ecommerce sites and apps, there is no Instagram Shopping template your brand and content has to fit into.

  1. Maintain the same tone and voice your followers love. Shopping features shouldn’t change who you are as a brand.
  2. In this example, Outdoor Voices uses product tags with authentic non-commercial content consistent with their brand.

Plan Ahead

Build a calendar of moments that are important to your brand and plan your products and content in advance.

  1. Choose cultural moments that are important to your brand and your followers similar to how the NFL chose Draft Day and featured players in content selling their new team’s caps.
  2. Don’t be afraid to create your own moment like Julian Edelman who turned his epic game-winning pass into a shoppable moment for fans to embrace.

Ads With Product Tags

Ads with product tags drive people directly to a product detail page to learn more. From there, people can go to your website to purchase.

Ads With Product Tags And Checkout

If you are a U.S. checkout enabled business, people will be driven to purchase directly in-app.

ADS WITH PRODUCT TAGS RUN IN FEED OR EXPLORE USING SINGLE IMAGE, CAROUSEL OR VIDEO FORMATS

Ads With Product Tags In Feed

 

Ads With Product Tags In Explore

New Ways To Reach People Who Love To Shop

Shopping Engagement Custom Audiences

These are segments of shoppers who have taken certain actions, like tapped on a product tag to view a specific product. Businesses can re-engage these high- intent shoppers with any type of ad.

Shopping Lookalike Audiences

These are shoppers that have similar interests to your existing shoppers. Businesses can use ads to find and engage these potential new customers.

*Available to businesses that use checkout on Instagram.

How Shopping Businesses Can Use These Tools

Expand Reach

Use ads with product tags to expand the reach and drive engagement of your shoppable content and products.

Re-Engage Shoppers

Re-engage people that have shown interest in your products by using Shopping Engagement Custom Audiences to pull them back into the shopping journey.

Find New Shoppers

Find net-new shoppers who are similar to your existing shoppers by using Shopping Lookalike Audiences.

Success Stories

What They Did

With millennials as their main audience, a Korean skincare brand wanted to test new ways to engage its audience and drive sales. They ran an Instagram campaign using a combination of ads with product tags (to make it easier for people to discover and engage with the products) and Branded Content ads.

What They Delivered

  • 1.8X higher return on ad spend
  • 45% decrease in cost per purchase
  • 42% decrease in cost per add to cart
  • 41% increase in number of people reached

Strategy Recommended

Run existing shoppable posts as ads or setup new ads with product tags in Ads Manager.

What They Did

Hollister already ran a successful campaign that tested using ads with product tags to scale its shoppable content and drive sales. They wanted to also test whether showing these shoppable ads to the newly-available Shopping Lookalike Audiences would be effective. They compared running ads with product tags that targeted Shopping Lookalike Audiences to their “business as usual” prospecting audiences.

What They Delivered

  • 32% higher click-through rate
  • 47% lower cost per click
  • Over 90% increase in traffic

Strategy Recommended

Create Shopping Lookalike Audiences to find shoppers that are likely to enjoy your products but have not engaged with your content yet.

NexLaunch: we are a digital marketing agency specialized on Direct Selling companies and leaders with over 20 years in the digital marketing and systems world, we have built systems that have transformed online businesses and launched companies around the world. Schedule a Call here