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How to Generate Leads for Your Business

As small businesses boom, an unfortunate specter looms in their wake. For all the excitement and joy that they bring, small businesses are a risk. About a third of all small businesses fail to thrive and ultimately shut down within two years of starting. One of the biggest reasons for this is a failure to find proper leads.

What is Lead Generation Marketing?

Lead generation marketing is a method by which businesses find leads. By encouraging users to express interest in a product, businesses can easily find potential customers. Moreover, these users typically express their interest by submitting information, such as a phone number, email address, or form.

Today, with the power of social media, lead generation is easier than ever.

Why Are Leads So Important?

The primary purpose of a lead is to find a potential customer. For you, the information or interest you garner from a lead is potential profit. Every lead is a person who is looking for your product or service and is willing to pay for it!

As far as the sales funnel is concerned, a lead is perched firmly on the funnel’s edge. While not all leads pan out, those that do need only a slight push to invest in your business. This makes them essential to all kinds of businesses, from direct selling to B2B.

ow To Generate Leads For Your Business

How do I Generate Leads for My Business?

There are many ways to find leads. Traditionally, companies relied upon printed media, phone calls, and word-of-mouth referrals. However, with the advent of the internet, businesses have expanded their reach. Now, you can reach customers and generate leads across the country (and even the world!).

Online, lead generation falls into two extremely broad categories: paid and organic advertising. Each of these is exactly what it sounds like on the box. Paid advertisements cost money, while organic hits are generally free.

Organic Lead Generation

To generate organic hits for your business, you’ll need few resources and a good deal of creativity. The largest chunk of organic traffic still comes from search engines. This means that you’ll want to focus on making sure you have an amazing website and top-notch SEO.

However, with advancement comes change. Today’s digital marketing trends also rely on the power of social media and sharing. You want to create engaging, informational, and entertaining content. The end result of this data is that companies are investing more money than ever into developing a brand presence and identity through platforms like:

  • Sponsored on-site blogs
  • YouTube videos
  • TikTok shorts
  • Facebook posts
  • Twitter feeds

By focusing energy on developing content that people want to share, companies find that their name becomes more and more recognizable. Moreover, thanks to the way algorithms work on social media platforms, more shares mean more visibility.

Paid Lead Generation

For all of these benefits, however, a business cannot rely on organic marketing alone for their lead generation. Paid traffic is just as important, if not more so, for freshly minted businesses. In addition to the powers of storytelling and inclusivity, marketing trends demand that brands rise above the din of their competition and stand out.

That’s where paid traffic and lead generation come in.

ow To Generate Leads For Your Business

What is Paid Lead Generation?

While there are a few different forms of paid lead advertising, the most common is pay-per-click. This model works by displaying a pre-made, pre-written advertisement to a group you select. This group is ideally based on well-researched demographics, for example:

  • A divorce firm may advertise to newly widowed adults between the ages of 20–60
  • A trendy sneaker company will want to target fashion fans between the ages of 16–30
  • A humorous clothing company may want to focus on boys between the ages of 14–20

Once these parameters are set, your chosen platform will target the right audience on its own. Your ad will also receive a relevant link, which will likely lead directly to your site. (Other options include linking to a form or being able to send an email from the ad.) For every click or view this ad receives, you pay a small amount of money.

How To Optimize Your Lead Generation

Obviously, paying for your leads is a gamble. Without the right research and study, you’ll likely end up with a whole lot of nothing! That’s where we come in. Nexlaunch’s advertising services are built to optimize your results and guarantee success. We do more than just research. We help you build, design, and streamline your marketing plan. In addition to our paid advertising services, we also offer assistance with website design, SEO, automated messaging bots, and more! If you’re ready to boost your lead generation into the stratosphere, then contact us today!

Content Development for Dummies: The Starter Guide to Start Your Journey

What is Content Development?

Content development is researching, producing, and publishing information to meet a strategic goal. That goal will either be to build a connection with an audience or to encourage some kind of marketing or sales outcome.  

Content marketing development includes the ‘why’ included in creating content. It explains why you create content, who you are interested in helping, and how you will help them in a way that others can’t. The content you develop should serve a purpose such as working toward one of the following goals that drive profitable behavior: 

Although there isn’t one strict way to develop content, you can think of content development in two phases: the analysis phase and the planning and strategy phase. Splitting content development into phases helps you to understand what strategies work and which ones you can change to help you reach your content marketing goals. 

Here is a description of the two phases:

Analysis Phase

Before you develop new content, you must analyze the content you already have. This means you need to know how your current content is performing to identify opportunities for improvement. You must conduct a content audit to improve your content plans. The important elements to review include:

Planning and Strategy

Phase The content analysis should provide you with some insight, but you likely won’t be able to gain an accurate idea of exactly what content to post on what days. Content development has a great deal of trial and error involved with planning and content strategy. You must try a few things before you can see what strategy works best for each content or post type.

Who Uses Content Development?

Professionals use content development across various industries such as science, film, marketing, education, fashion, and others. As online content becomes the primary way to reach audiences, several businesses have developed their own content or use turnkey companies to create and develop effective content.

Here are a few examples of positions that regularly develop content for consumers:

  • Web content developer: A content developer is often responsible for creating and updating a company’s website, developing a content strategy, and tracking web analytics.
  • Project manager: Content project managers help to direct the production of visual and written content projects, ensuring that each step of the process is completed on time.
  • Director of content: A director of content focuses on collaborating with managers to create content in line with the company’s vision. They also ensure that their content applies to their audience by reviewing data. 
  • Content strategist: A content strategist is an inbound marketer that uses their knowledge of content creation, social media, content promotion, and SEO to manage, develop, and grow a company’s content.
  • Video content creator: A video content creator is often responsible for creating compelling visual content that contributes information to digital media for a strategic purpose.
  • Content marketing managers: Content marketing managers distribute content that increases brand awareness and web traffic through marketing online content across multiple web channels.
  • Social media content developer: Social media content developers specialize in creating content for social media channels to drive traffic to a company website, sell products, or create brand awareness.
  • Blogger: A blogger usually creates written content for websites in the form of blog posts, blog articles, blog content, copy, web articles, and web content. Bloggers also analyze their content and use content development to promote and market their content, services, or products.

Why Should You Use Online Content Development?

Online content development provides many benefits to more and more people who use the web each day for product and service research. Here are some reasons your business should use online content development:

  • To Attract Potential Customers to Your Website
  • It Provides Free and Useful Information to Your Audience
  • It Connects and Engages You With Your Audience
  • It Develops Thought-Leadership For Your Company
  • To Help Your Sales Team Tell Your Story More Effectively
  • It Improves the SEO Rankings For Your Business
  • To Drive Social Media Strategies
  • It Helps You Visualize Your Goals

Most businesses use content development today, and they benefit from telling their stories through great content. If your company wants to tell its story to its consumers through content, then you should consider a content development process and strategy that works best for planning, organizing, implementing, and publishing your content. Don’t know how to start? Schedule a Free Session here.

Walking in Your Customers’ Shoes

Communicating with your customer can be tough if you don’t know where to start talking to them. The best way to communicate with your customers is to put yourself in their shoes. How do you do this? You may be asking yourself. Lucky for you, there have been different ways that have been invented to identify the customer journey. And today, we will be going over the Customer Value Journey

Customer Value Journey

To best describe the customer value journey, think of a road map that goes through every step, from the beginning to the end. It goes from when the potential customer first is aware of your business and turning them to a loyal customer that promotes your business. When it comes to advertising, most businesses nowadays go straight to promoting a business instead of meeting the consumer where they are, leading to what one may call unsuccessful campaigns. 

Customer Value Journey

In order to start mapping out your customer value journey.

It is important to understand what each step means, thus leading to more concentrated knowledge of your customer. Doing this helps you put yourself in your customer’s shoes and better communicate with them.

Source: Digitalmarketer.com

What Are The 8-Steps of the Customer Value Journey?

Awareness 

In this first step, the consumer has no previous knowledge of you. If you were to put yourself in the consumer’s shoes, you would have no prior knowledge of the company other than stumbling across first-time ads. This is where you make consumers know that your product is a better solution to your problem- in other words: you are making the prospect aware that your product exists. In most cases, this is where the prospective sees an ad about your company on social media. Examples of how to reach your prospect in the awareness stage include: social media platforms as well as blogs. 

Engage 

The second step of the customer value journey is the “Engaged Stage.” This is where- as some people have described it as turning a glance into a stare. This is where your goal as a company is to provide content that is both entertaining and informative. The goal in this stage is to catch the attention of the prospects that provide value for them. The content has to be about what the prospect finds value in. You are not directly talking about your product or service just yet. 

Subscribe 

The third step of the customer value journey is the subscribe stage. The main goal for this stage is to provide a chunk of valuable content to offer the prospect in exchange for their contact information. This is where you create what is called a lead magnet such as gated video, templates, or a PDF guide that provides so much value that prospects are willing to give you their information. This is where you offer the prospect a specific promise where they are more than willing to give you their information. 

Convert 

The fourth step of the customer value journey is the convert stage. This is arguably the most important step, where you are getting a micro commitment from the prospect. This micro commitment can either be time or money from the prospect. This is where you deliver an entry-point offer that solves a very specific problem that the prospect faces. 

Excite 

The fifth step of the customer value journey is the exciting stage. This is where you solidify why the prospect has an “ah-ha” moment with your company. This is where the prospect realizes that they must have your product or service. How do you do this? By indoctrinating your prospect through a way that will best suit your customer. 

Ascend 

The sixth stage of the customer value journey is the “Ascend” stage. This stage is where most companies start with their marketing. Here is where the goal is to have the customer generate repeat buys. The goal is to generate profits. This is where you best serve your customers so that they keep coming back for more.  

Advocate

The seventh stage of the customer value journey is the advocate stage. This is where you ask your customer to share their positive experience with your brand either by writing a review or posting it on their social media. 

Promote

The last step of this journey is the promotion stage. This is where your customer becomes an active promoter of your brand. They are so satisfied with your brand that they are willing to share their positive reviews with anyone they meet.

This 8 step Customer Value Journey is critical to you and your business.

Understanding how strangers become friends, then become buyers and raving fans is essential.

If we can document it, we can systemize it and make it predictable & profitable for YOU.

You might not even be aware that there’s holes in your Customer Value Journey right now.

These leaks are like a leaky bucket. The more water you try to retain, the more water spills all over the floor — and you miss out! From leaky and inefficient lead generation to lost sales and low referrals. Learn how to start your journey here.