fbpx

How to Set Up an Instagram Account for your Business

More than one billion people use Instagram every month, and roughly 90% of them follow at least one account business. This means that, in 2021, using Instagram for business is a no-brainer.

In just over 10 years Instagram has grown from a photo-sharing app to a hub of business activity. Brands can run fundraisers in Instagram Live broadcasts, open shops from their profiles and let people book reservations from their accounts. Updates of new business tools, features and tips in the app have become pretty much routine.

Learning how to set up an Instagram account for business is easy, especially if you’re already using Facebook. From a business standpoint, Instagram is simpler and less time-consuming than other sites.

You can use visual micro-stories to find out what entertains your audience and quickly grow a following.

Take these steps to create a profile and start promoting your business on Instagram.

1. Download the app

If you’ve never used Instagram, start by downloading the app. Instagram is available for smartphones, tablets, and computers through the Apple iOS, Google Play, and Windows app stores.

The app is geared toward mobile devices, and you’ll probably use a smartphone or tablet for most of your posting activity.

You can visit the Instagram website or use the app on a desktop computer if those options work better for you. However, some mobile features are not available or require special plug-ins to work for desktops and regular web browsers.

So, for the purposes of this guide, let’s focus on using the mobile app.

2. Create an account

Launch the app, and create an account in one of two ways:

  • Option 1: Sign up with your email address or phone number, and then enter a username.
  • Option 2: If you have a Facebook account, you can log in with the same information and link the accounts.

Already have an account? Just sign in, and go straight to your profile page.

3. Connect to Facebook

By default, you begin with a personal profile. To use Instagram for business, you have to connect your account to a Facebook business page. Click the profile icon at the bottom right of the screen.

At the top right corner of the page, open the settings menu. It appears as a vertical ellipsis in Android or a gear in iOS.

On the next page, scroll down until you see “Switch to business profile.” Click through the promo slideshow until you get a prompt to connect to Facebook. Select “Choose a page,” and set the page to “public.” Click “OK.”

Next, Instagram asks for permission to manage your Facebook pages. Look through the list of Facebook business pages you’ve already created. Select the right page, and click “Next.”

Only an admin on the account can complete this step. You won’t see the page if you’re just an authorized user.

4. Complete the profile setup

To finish your profile, enter an email, phone number, and address for your business. You have to fill in at least one of these contact fields to proceed. Some information will be auto-filled if it already appears on your Facebook page.

Click “Done,” and go to your profile. A new graph icon should appear at the top of the Instagram app. This is your Insights page, where you can keep track of promotions and engagement stats.

At any time, you can go back to the profile page and switch back to a personal account.

5. Create a new business page

If you haven’t already created a Facebook business page, you can do this at the same time. When you get the option to choose a page, select “Create one” at the bottom of the screen.

Set a title for your page, and choose the category that best describes your business. Some options include:

  • Books and magazines
  • Brands and products
  • Music
  • Sports
  • Event sources
  • Local businesses
  • Websites and blogs

Pick a subcategory to help people find your page in searches. For example, if you used “local businesses” as a subcategory, you have options, such as bar, home improvement, or arts and entertainment. Click “Next.”

6. Edit your profile

Go back to your profile page, and click “Edit your profile.” Here, you can add a photo, bio, and website link. If you switched from a personal account, consider changing the photo, name, and username to reflect your business. Using your brand’s logo and business name makes it easier for customers to find you on Instagram. You can make a logo in minutes if you don’t have a design yet.

Make a brief statement about what your business does or how you help customers. Keep in mind, you’re free to use a more casual tone on Instagram, even if your business is conservative.

From time to time, many brands change their bio to display fun announcements on the main page.

7. Invite contacts to follow you

Take advantage of any work you’ve done to build contacts online. In the settings menu, use the “Invite Facebook friends” option to send a notification to your entire Facebook network.

You can use the “Invite friends” option to access other networks, such as Gmail, LinkedIn, Twitter, or Yahoo! contacts. The more followers you have, the more it gives your business social media credibility.

8. Fill your gallery

Start adding photos to your gallery. The best thing about Instagram is your ability to reinvent old photos by adding filters. Users love the authenticity of the platform, so you don’t need pro skills to tell great stories.

Click the cross-shaped “Add” button to open a gallery from your phone. You can select the drop-down arrow at the top of the screen to get photos from other sources, such as Google Drive.

Once you know how to use Instagram for business, you can create Stories to drive engagement. Instagram stories are short photo or video collections that disappear after 24 hours. This simple feature is an effective way to share a funny, educational or heartwarming moment with your followers.

Even better, you have unlimited ways to be creative with storytelling. Show a product coming to life in your “food lab.” Offer a 10-second tutorial on cleaning the gutters. Make your audience laugh with funny filters on staff photos.

Instagram may seem intimidating at first, but the short, visual posts make it easy to learn fast and connect frequently with little effort.

Check out the Ultimate Guide for Instagram Shopping to get access to features like product tags, checkout, create ads with product tags and more!

Do you want to start running Instagram Ads for your business? Start here now!

Catapulting your Business Through Facebook Ads

Advertising on Facebook is one of the best ways to gain an audience for your business. Facebook ads reach a huge number of people–on average, 2.80 billion people actively use the platform every month. Because of this huge audience, online advertising through Facebook is one of the best decisions that you can make for your company. 

Using Facebook ads can help you reach out to future customers, create awareness surrounding your business, and grow your sales further. With that in mind, here are some ways that you can use paid traffic Facebook ads to expand your business to a larger audience. 

How Do I Create Ads on Facebook? 

Using Facebook’s Ads Manager makes creating advertisements on the platform simple. Ads manager is where you start for any ads that you want to run on Facebook, Instagram, Messenger, or Audience Network. Ads Manager allows you to do many things with your ads, including the following: 

  • Creating brand new ads
  • Choosing your audience that your ads should be targeting
  • Setting up and managing your ad budgets
  • Run ads across multiple apps
  • Adjust your ad campaigns
  • Improve your ad performance with dynamic creative
  • Test which one of your ads performs the best
  • Get real-time insights 

Ad Manager with Facebook is a simple way to ensure that your advertisements for your business are successful and reaching the right audience. Ads Manager is an all in one solution to any problems you might be facing trying to get your advertisements out there. 

How Does Facebook Generate Leads?

Lead generation ads on Facebook are much simpler than they are on other advertising platforms. On Facebook, people who are interested in your business can tap your ad, and a form will pop up. This form is pre-populated with their Facebook contact information and is ready to be sent directly to your company. Facebook’s ability to do this makes it a great place to generate leads, and you will be more likely to get leads on Facebook over other platforms because of the ease of inquiring. 

Lead generation ads will not only help you get more leads–they will also help you reduce drop-off rates and find leads that matter and who are likely to stick with your business in the long term. 

Catapulting Your Business Through Facebook Ads

What Kind of Ads Can I Make With Facebook? 

There are various types of ads that you can create by using Facebook ads. All of these ads are valuable in their own way, and it is up to you to decide which type of ad you think will have the best reception based on your target audience.

Image Advertisements

Image ads are a perfect way to get started when you are new to Facebook paid advertising. One can be made by simply boosting a post with an image directly from your business’ Facebook page. 

Video Advertisements

Video advertisements can also run in the News Feed and Stories, or they can appear as in-stream ads in longer Facebook videos. Because of these options, video advertisements have a good chance of reaching a wider audience over image advertisements. Video advertisements can show people how your team works and functions, and can get people interested in inquiring about your business. 

Poll Advertisements

Poll advertisements, which are for mobile only, is a great way to get your audience interacting with your business. If you’re looking to grab people’s attention, consider adding a poll to an image or video advertisement. 

Carousel Advertisements

Carousel advertisements allow you to put together up to ten videos or images to showcase your business. If you want to highlight different benefits that your business offers, a carousel ad might be the best way to go. These ads allow people to see different ways that your business works, and can draw in attention from a larger audience. 

Catapulting Your Business Through Facebook Ads

Slideshow Advertisements

These ads offer you a simple way to create short video advertisements from a collection of still images, text, or video clips. Slideshow ads are eye-catching and will draw in a sizable audience because of this. 

Collection Advertisements

Collection advertisements are offered only for mobile users. They allow your business to showcase five images or videos that customers can click on if they wish to buy a product or service. Collection ads can also teach viewers how to do something, linking them to the products they would need to complete this task to encourage sales. 

Instant Experience Advertisements

These ads, which used to be called Canvas, are full-screen ad formats which load 15 times faster than a mobile website outside of Facebook. Advertisements can link to an instant experience to quickly introduce customers to your business. 

Using Facebook ads is a great way to get your business’ name out there in the public. Facebook advertising is simple to get the hang of, and it can help your business expand in ways that other advertising platforms are unable to. With Facebook ads, your business will reach a much wider audience and will have a bigger impact. 

Are you currently running any Facebook ads or do you want to learn more about our Social Media Marketing Strategy? Start here now!