Case Study

Smart B2B Growth Powered by Fractional Marketing

Fractional marketing in action: fueling visibility, credibility, and long-term B2B growth

Jenkon

Global Software Provider for Direct Selling

Industry Focus

Direct Selling Software Solutions for Global Markets

Objectives & Goals

Strategic marketing partner offering affordability, agility, and scalable digital presence

Partnership

2020 – Ongoing

The Challenge

Digital Presence Gap

Jenkon needed to strengthen its digital footprint in a highly competitive direct selling software market.

Team Constraints

Limited internal marketing
team required a strategic, cost-effective approach to B2B
growth.

Scalability Needs

Required agile marketing solutions that could scale with business growth and market opportunities.

Strategic Marketing Support by NexLaunch

Multi-Channel Lead Generation

Orchestrated precision-targeted campaigns
across Google and LinkedIn to capture high-
intent prospects at every stage of the buyer
journey and increase conversations.

Content-Driven
Brand Authority 

Established a consistent and intentional social media presence through strategic content planning and active community management. 

Technical Foundation Enhancement

Implemented SEO optimizations and UX
improvements that elevated website
performance and search visibility.

SEO OPTIMIZATION

  • Tags & Keywords
  • Content Optimization
  • Search Visibility

UX IMPROVEMENTS

  • Faster load times
  • Intuitive Navigation
  • User Engagement

Event Amplification

Delivered real-time digital coverage and social
media activation to maximize event ROI and expand
market reach.

Data Intelligence

Enabled smarter decision-making through
analytic tools setup and tailored performance
reports that informed ongoing optimization.

Customized
Experience


Developed tailored web experiences and landing pages designed to align with specific ad campaigns, audience avatars, and niche markets.

Performance That Speaks Volumes


Paid Media Across Key Platforms

SEO OPTIMIZATION

  • Tags & Keywords
  • Content Optimization
  • Search Visibility

SEO OPTIMIZATION

  • Tags & Keywords
  • Content Optimization
  • Search Visibility

Each channel played a distinct role in building awareness, trust, and momentum.

Performance That Speaks Volumes


Paid Media Across Key Platforms

Google Ads

Google Ads

Captured high-intent traffic through Search, Performance Max, and Display to guide prospects through the funnel.

LinkedIn

LinkedIn Campaigns

Delivered thought leadership content, simplified lead gen, and stayed top-of-mind through retargeting and video.

Each channel played a distinct role in building awareness, trust, and momentum.

Measurable Impact on B2B Growth

Broader Digital Visibility

A stronger footprint across all major channels.

Lead Quality Optimization

 Refined targeting produced higher-quality prospects.

Purpose-Driven Content

Messaging aligned with core B2B growth priorities.

Performance-First Execution

Campaigns fine-tuned for efficiency and impact.

Scalable Infrastructure

Marketing systems designed for long-term flexibility and success.

What Jenkon Says About Us

“NexLaunch has been a fantastic partner supporting our company.

They listen, collaborate, and deliver. For businesses looking to expand their digital marketing, NexLaunch generates real results through greater brand awareness, compelling content, and forward-thinking ideas.”

Greg Fink

VP of Global Sales, Jenkon

Picture of Greg Fink

Greg Fink

VP of Global Sales, Jenkon

The Path Forward

With NexLaunch as a strategic growth partner, Jenkon continues to evolve its digital presence—one campaign, one insight, and one relationship at a time. Together, we’re shaping a smarter, more agile future for B2B growth in direct selling.

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