NexLaunch improved Amare Global's advertising tracking issues on its custom e-commerce website.
NexLaunch was tasked with addressing Amare Global’s advertising tracking issues on its custom e-commerce website. The project’s first phase involved finding the problem with the current setup, which was not recording sales events correctly to be able to measure results and make data-driven decisions. Once we figured out the issue we had to set up the tracking correctly for all advertising campaigns on multiple platforms, including Google Ads, Meta Ads, Pinterest Ads, and Bing Ads.
We implemented a comprehensive tracking system using Google Tag Manager and Google Analytics 4 to monitor essential e-commerce events across all advertising platforms.
NexLaunch successfully resolved Amare Global's advertising tracking issue by implementing a comprehensive tracking solution. This involved setting up Google Tag Manager and Google Analytics 4 to track critical e-commerce events accurately. The installation of a Data layer on the order confirmation page enabled precise tracking of order values and IDs, crucial for effective analytics. Testing and optimization ensured the entire tracking system operated flawlessly.
NexLaunch implemented a comprehensive tracking system using Google Tag Manager (GTM) and Google Analytics 4 (GA4) to monitor essential e-commerce events, such as page views, add-to-cart actions, and purchases, across all advertising platforms. The key components of this phase included:
Amare Global’s custom website posed a challenge, being custom it was difficult to install a data layer making it impossible to accurately track sales. NexLaunch collaborated with the Amare IT team as well as our Google Reps to install DataLayer code that would facilitate precise tracking of purchase data and other conversions.
The primary objective was to establish a data layer to accurately track order values and order IDs so purchases could be traced back to an individual.
Following the successful implementation of the DataLayer, We conducted thorough testing and optimization to ensure the system was functioning correctly.
Accurate tracking of user interactions and conversions across multiple advertising platforms.
Detailed access to
e-commerce data, including order values and IDs, in real-time.
Custom reports and explorations, enabling Amare Global to make data-driven decisions and optimize advertising campaigns effectively.
Our invaluable collaboration with Amare has propelled their digital success. We enhanced Amare’s online strategy and delivered unmatched accuracy in tracking progress. We resolved ad tracking issues on the e-commerce site by creating campaigns across multiple platforms and implementing precise tracking through Google Tag Manager and Google Analytics 4. This has enabled data-driven decisions for optimal results.
Data Layer Installation
Data Layer Code Placement