Live streaming is a fresh, innovative way to create content and promote your business. By incorporating live streaming into your marketing strategy, you can engage viewers, receive feedback, and build your brand. Here are our top 8 reasons why live streaming for your business is a great idea.
Why is Live Streaming good for your business?
1. Engages Your Viewers
Live streaming is one of the most useful ways for businesses to engage their viewers. The content form allows the audience to participate in a direct, real-time conversation with the company, making for higher engagement and viewer retention rates than other formats. This real-time engagement works to create a sense of excitement for your audience, making them feel more involved.
By live streaming, you can help your audience to feel more attached to your business. It’s important to tell your brand’s story, showing how it started and why it matters. Doing so humanizes your brand and establishes a connection with viewers.
In addition, live streams let the audience get to know the individuals behind your company. Having recurring hosts who interact with viewers throughout the live streams is a great way to maintain a sense of engagement and connection.
2. Provides Feedback that Shapes Future Content
During live stream productions, viewers can share feedback instantly and ask questions instantly. This allows for collaboration between your company and your audience as they give real-time comments about how you’re doing, what’s working well, and what can be improved upon. The process opens up the potential to hear useful ideas from your audience, and while not every suggestion will be helpful, you may end up coming across helpful information.
Live streaming also helps you to narrow in on the content your audience is most drawn to. By keeping track of viewer numbers and engagement for different live stream topics, you learn what your audience is most interested in and what you should continue to pursue going forwards.
3. Offers High Flexibility
Live streaming offers a high level of flexibility, allowing you to choose the type of content that best supports your brand. There are countless possibilities for your live stream events, ranging from quick announcements to long-form shows. Your business could offer question and answer sessions, office tours, live support, and more. This flexibility lets you host events that fit your business well and are likely to attract more viewers.
4. Creates a Targeted Audience
One major advantage of live streaming is that it lets you grow a specific, highly targeted audience. The audience for your live stream will be made up of people who have made the effort to attend at a specific time, meaning that you’re automatically reaching viewers who are interested in your content and who often will continue to interact with your brand.
This creates a highly engaged audience, where those who are most interested in the topic can interact with your business and join in on the conversation. As you continue live streaming, you can reach more viewers who may not have otherwise connected with your brand, therefore consistently growing your audience.
5. Establishes Trust and Brand Identity
Another benefit of live streaming is that it lets you build trust and strengthen your brand’s identity. As viewers interact with your content and learn more about your business, the level of trust between your brand and your audience will continue to grow. By creating content that fits with your business’s image, you gain more influence in your field, build your brand identity, and form a stronger association with your viewers.
6. Interacts with Your Other Marketing Platforms
Your live streams can be integrated smoothly into the rest of your marketing strategies. Live streaming can be used to build off and promote types of marketing platforms. For example, during your live streams, you can encourage viewers to follow your company’s social media accounts, and on your social media, you can post about upcoming live streams.
Additionally, after the live streams, you can easily repurpose your content into other forms. You can post videos on your website or transform them into transcripts to create a wider impact.
7. Is a Growing Industry
Live streaming is a growing industry and is projected to skyrocket over the next few years. Now is a perfect time to enter the industry, as it’s gaining popularity but is not yet overpopulated.
Digital marketing platforms can quickly become overcrowded, causing much of the content to get lost among the rest. Live streaming is at a good point where the platform is continuing to grow while your content is still likely to receive more attention.
8. Saves Time and Money
Compared to in-person events, livestream events require less money and planning. By live streaming an event, you can reduce expenses such as travel, lodging, setup, and security. This lets you save time and money, which can then be spent on growing and promoting your business.
As you grow your brand through live streaming, you want to have confidence in the quality of your content. Consider using a professional live streaming service to ensure that your production is high quality and makes the most out of your live streams.