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The Benefits Of Facebook Ads: 6 Reasons Why You Need Them

With 2 billion monthly active users on Facebook, you might wonder if Facebook advertising is the best course of action to help you grow your business. The following list outlines the 6 main reasons why advertising on Facebook is a smart choice for businesses, whether you’re a business that’s just getting started on social media or a business that’s looking for new ways to grow.

Anyone can advertise on Facebook

Whether you’re an admin managing a Page or a seasoned advertiser who is just getting started with Facebook advertiser tools, there’s a range of advertising options to help you reach your business goals regardless of your advertising experience. If you’re a Page admin thinking about getting started with advertising, you can start by boosting posts directly from your Page. If you’re an advertiser with complex business goals, you can use Ads Manager where you can view, make changes and see results for each unique campaign you create. Learn more about the differences between boosting posts and Facebook ads.

Simple ad solutions

You can create ads quickly and easily directly from your Facebook Page. To create these types of ads, look for the Promote button on your Page or try boosting a post by clicking the Boost Post button on certain posts. Below are some of the ad solutions you’ll find on your Facebook Page:

  • Boosted posts: Boosting a post may help you get more people to like, share and comment on the posts you create. Boosted posts are also a way to reach new people who are likely interested in your content but don’t currently follow you on Facebook.
  • Page ad: Promoting your Page may help you get more people to like and follow your Page.
  • Website ad: Promoting your website may help you get more people to visit your website.
  • Promote call-to-action button: People can interact with your Page through your page’s call-to-action button. It can be customized to promote your page objectives, such as allowing visitors to book appointments, make purchases or lead them to your website. Creating a call-to-action ad helps drive conversions that matter to your Page.

Here are the reasons why you really should consider advertising on Facebook:

1. Connect With Target Market
Facebook has over one billion users and is the most popular social media platform. If you’re not already using social media to connect with people, then you should seriously consider it.
Facebook’s popularity gives you an opportunity to attract new customers to your business and market to them.

2. Facebook Ads Are Affordable
Advertising on Facebook can be cheaper than advertising elsewhere. Adverts in magazines and newspapers are very costly. PPC campaigns are effective but they can eat up your budget very quickly if you haven’t got a trained and experienced team watching over your account.

When setting up your Facebook adverts, you can limit how much you want to spend and the CPC can be more cost-effective. Having adverts on Facebook is preferred by many businesses because it is cheaper compared to other forms of advertising.

3. Use At Every Stage Of The Buyer’s Journey
When it comes to inbound marketing, advertising on social media can be used to engage with people at different stages of the buyer’s journey.

By understanding your ideal buyer persona, you can create ads that will engage with their needs and move them onto the next stage.

Think about it.

Awareness: your advert can engage with the problems of your buyer persona and help them learn more about it and what they can do to solve it.

Consideration: for any contacts you’ve gained with your ‘awareness’ adverts, you can then target them with ads that offer them helpful solutions to bring them toward the decision stage.

Decision: finally, you can then create adverts that show your business is the solution they’ve been looking for and the best option.

You can integrate Facebook advertising into your inbound marketing strategy.

4. Demographic Targeting
One of the most popular reasons businesses advertise on Facebook is because there is a wide range of demographic targeting. If you’re a new business who does not have a contact list to retarget yet, you can start targeting brand new customers instead.

Facebook’s audience is wide. By using their advertising abilities you can target people on:

  • Gender
  • Age
  • Location
  • Job title
  • Job industry
  • Interests

5. Remarket To Your Current Customers
An advanced targeting option is “Custom Audiences” which lets you target contacts/leads from your CRM database directly on Facebook.

Remarketing to your current customer database gives you the chance to reconnect with customers, reminding them to come back to your business.

When you’ve got special offers, using Facebook ads is a quick and informal way of reaching out. Unlike email, adverts on Facebook are arguably less interruptive so allow more inboundy ads.

6. It’s Easy To Do, Once You Understand The Tools
Another reason why you shouldn’t hesitate on using Facebook ads is the fact it’s easy to do. You’re missing out on a great way of engaging and connecting with your ideal customers if you’re not.

If you are interested in using Facebook ads, check out our lead generation service here. Our team of digital marketing strategy experts is eager to assist you with digital marketing strategy and lead generation. 


Top 9 Ways How Social Media Impacts Your Business

Social media has created a high impact in businesses and has certainly proven beneficial over the last two decades. Once a communication experiment that later evolved into platforms figuring out just how much personal data people would make available to their “digital networks,” social media remains a huge part of Americans’ everyday lives. This is why today we will discover the top ways how social media impacts your business and how can help ensure your brand’s success.

For businesses, social media has created a way to send a brand’s messaging to the right people at the right time and hope your brand sticks out to them enough to be interested, let alone loyal throughout their lives.

Here are the top nine reasons why it’s imperative for businesses to be on social media, and how it can help ensure your brand’s success.

1. Faster, Easier Communication

Customers can contact a customer service representative faster and easier now than ever before thanks to social media.

Businesses can also receive, review, and respond to customers’ grievances faster and easier than ever before.

Depending on the industry and the grievance, challenges may still remain, but the line of communication that once was somewhat challenging to establish is no longer nearly as difficult to do so.

It’s faster now than ever before to contact the right people — and oftentimes without having to even pick up a phone — and it’s only becoming easier as more people and brands use social media platforms to keep in contact with the people that matter most to their business.

Customers can now communicate real feedback in real time like never before, something businesses have strived to achieve for a long time.

2. Networking & Partnerships

In addition to the simplified lines of communication, there’s the aspect of general availability.

Let’s face it: there is a small part of the world’s population that it would be nearly impossible for most average humans to ever directly communicate with without the right kind of help (publicist, agent, etc.).

Also consider actors and actresses, athletes, and other high-profile people most of us Average Joes would never be able to interact with.

Social media helps connect us easier than ever before.

Building quality relationships becomes a lot easier with the streamlined communication we get from social media, and building relationships with key influencers earns a lot of value for your brand.

Some examples of the added value these connections facilitate are:

  • Trust from others’ networks and audience members.
  • The acquisition of quality backlinks (that offer SEO boost as well as, hopefully, an increase in referral visitors).
  • Potential business opportunities.

3. Boost Organic Visibility

There’s so much potential value to be unlocked through social media, aside from the networking and partnership-produced backlinks.

In addition to the SEO value gained from adding quality backlinks to your brand’s website (by way of social media relationships, as well as the ways social media help accumulate a variety of link types to comprise a healthy backlink profile), social media also sends relevancy signals and other signals to search engines like Google to ensure popular content is easily visible and shareable.

It’s important to understand how social media affects SEO as well.

Google has repeatedly said that social media likes, favorites, shares, backlinks, etc. are not direct ranking signals — but there is a correlation between social media activity/popularity and how/why it is ranked by search engines.

So, even though social media shares don’t serve as actual, full-value backlinks, the people, brands, and webmasters/marketers that may see your brand’s content via social media then may very well link to your brand’s content (since it’s quality content offering real value), and those backlinks would certainly hold real value.

4. Increases Traffic on Your Website

Platforms like Facebook and Twitter allow you to share links to your blog and your website. If you want to direct traffic to relevant pages, you can post your content links on your social profiles. People who follow your social media accounts can see these links and visit your site.

This is a huge benefit to your business because it helps you build more brand recognition with your audience. You can help them learn more about your business by reading the relevant page on your site. If you’re looking to grow your business, you can use social media to help you gain new traffic on your website other than people who search online using your brand name, product names, or key terms. It helps you expand your reach and drive more people to your page.

5. Customer Feedback

In the world of business, sales, and profits, regardless of what your industry is and who you are marketing and selling to, the focus has to truly be on the customer.

And success, both digitally and traditionally, is achieved by understanding — and delivering — the best quality customer service possible, and doing everything in your power to ensure your customer and potential customers have the best possible experience with your company.

Of course, the product or service you are selling should also be good, but there are always going to be unhappy customers. How we respond to the customers — regardless of how “good” or “bad” their feedback may be — is imperative to your business’s online success and its longstanding reputation.

Social media helps us maintain that reputation by giving us platforms to directly interact with our customers like we never have before. That also means we are receiving real customer feedback directly from the source, faster than ever before (and usually much more raw, too).

Businesses should be using this amazing opportunity to build their brand as a true, consumer-first operation, eventually building the brand’s reputation into one that can never be mistaken and is relied on for many years by an ever-growing customer base.

6. Learn about your audience 

On social media, you can gain insight into customer behavior. You learn what your audience is saying about your business. Many people will use social media to express their thoughts and opinions about businesses.

Using social media listening or social media monitoring is a great way for you to see how your audience perceives your company. Whether it’s positive or negative feedback, you’ll learn what your audience likes, dislikes, or wants to see happen with your business, which can help you amplify how social media benefits your business.

7. More Brand Authority

Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have.

Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion. Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority. Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can let the advertising be done for you by actual customers who enjoyed your product or service.

8. Track Your Competition

Social media channels also allow us to keep our finger on the pulse of not just other marketing tactics and practices, but also with the tactics used by direct competitors.

And we can learn a lot from our competition.

No one is perfect, and we can all learn something. The ultimate goal is having the customer understand us and depend on us for our authoritative approach within our niche over our competition.

Our competitors are aiming to do the same things as us (establish and protect brand reputation and ultimately sell its products/services), so it’s worth us monitoring and finding out ways our business can do better to educate and entertain users, as well as the things our brand does well, and ways we can get better across the board.

9. User-Generated Content & Crowdsourcing of Ideas

User-generated and crowdsourced content isn’t just free and unique; it can also be awesome.

The larger the audience, the more potential the content has to really impact a brand and its messaging. Brands will receive and be able to (usually) use this sometimes-quality content — videos, images, infographics, memes, etc. — with proper permission, of course.

Social media allows us to ask for this user-generated content, then receive it directly, but there is quite a bit going in between all of that, too.

Most brands will have people post their content with specific hashtags. So, the brand isn’t just receiving the content; the content is actually being posted throughout social networks (being seen by each person’s network individually, as well as the brand and it’s network), and equipped with the required hashtags and other “requirements” (which usually includes following the brand, sharing directly with a certain number of connections, and plenty of others.

NexLaunch: we are a digital marketing agency specialized on Direct Selling companies and leaders with over 20 years in the digital marketing and systems world, we have built systems that have transformed online businesses and launched companies around the world. Book a Free Strategy Session here.

Catapulting your Business Through Facebook Ads

Advertising on Facebook is one of the best ways to gain an audience for your business. Facebook ads reach a huge number of people–on average, 2.80 billion people actively use the platform every month. Because of this huge audience, online advertising through Facebook is one of the best decisions that you can make for your company. 

Using Facebook ads can help you reach out to future customers, create awareness surrounding your business, and grow your sales further. With that in mind, here are some ways that you can use paid traffic Facebook ads to expand your business to a larger audience. 

How Do I Create Ads on Facebook? 

Using Facebook’s Ads Manager makes creating advertisements on the platform simple. Ads manager is where you start for any ads that you want to run on Facebook, Instagram, Messenger, or Audience Network. Ads Manager allows you to do many things with your ads, including the following: 

  • Creating brand new ads
  • Choosing your audience that your ads should be targeting
  • Setting up and managing your ad budgets
  • Run ads across multiple apps
  • Adjust your ad campaigns
  • Improve your ad performance with dynamic creative
  • Test which one of your ads performs the best
  • Get real-time insights 

Ad Manager with Facebook is a simple way to ensure that your advertisements for your business are successful and reaching the right audience. Ads Manager is an all in one solution to any problems you might be facing trying to get your advertisements out there. 

How Does Facebook Generate Leads?

Lead generation ads on Facebook are much simpler than they are on other advertising platforms. On Facebook, people who are interested in your business can tap your ad, and a form will pop up. This form is pre-populated with their Facebook contact information and is ready to be sent directly to your company. Facebook’s ability to do this makes it a great place to generate leads, and you will be more likely to get leads on Facebook over other platforms because of the ease of inquiring. 

Lead generation ads will not only help you get more leads–they will also help you reduce drop-off rates and find leads that matter and who are likely to stick with your business in the long term. 

What Kind of Ads Can I Make With Facebook? 

There are various types of ads that you can create by using Facebook ads. All of these ads are valuable in their own way, and it is up to you to decide which type of ad you think will have the best reception based on your target audience.

Image Advertisements

Image ads are a perfect way to get started when you are new to Facebook paid advertising. One can be made by simply boosting a post with an image directly from your business’ Facebook page. 

Video Advertisements

Video advertisements can also run in the News Feed and Stories, or they can appear as in-stream ads in longer Facebook videos. Because of these options, video advertisements have a good chance of reaching a wider audience over image advertisements. Video advertisements can show people how your team works and functions, and can get people interested in inquiring about your business. 

Poll Advertisements

Poll advertisements, which are for mobile only, is a great way to get your audience interacting with your business. If you’re looking to grab people’s attention, consider adding a poll to an image or video advertisement. 

Carousel Advertisements

Carousel advertisements allow you to put together up to ten videos or images to showcase your business. If you want to highlight different benefits that your business offers, a carousel ad might be the best way to go. These ads allow people to see different ways that your business works, and can draw in attention from a larger audience. 

Slideshow Advertisements

These ads offer you a simple way to create short video advertisements from a collection of still images, text, or video clips. Slideshow ads are eye-catching and will draw in a sizable audience because of this. 

Collection Advertisements

Collection advertisements are offered only for mobile users. They allow your business to showcase five images or videos that customers can click on if they wish to buy a product or service. Collection ads can also teach viewers how to do something, linking them to the products they would need to complete this task to encourage sales. 

Instant Experience Advertisements

These ads, which used to be called Canvas, are full-screen ad formats which load 15 times faster than a mobile website outside of Facebook. Advertisements can link to an instant experience to quickly introduce customers to your business. 

Using Facebook ads is a great way to get your business’ name out there in the public. Facebook advertising is simple to get the hang of, and it can help your business expand in ways that other advertising platforms are unable to. With Facebook ads, your business will reach a much wider audience and will have a bigger impact. 

Are you currently running any Facebook ads or do you want to learn more about our Social Media Marketing Strategy? Start here now!

Messenger Chatbots: Everything You Need to Know

What does Alexa, Siri, and Google Assistant all have in common? They’re chatbots. With the rise of eCommerce and a change in consumer expectations surrounding access to instant communication, businesses need new ways to communicate with customers. Luckily, messenger chatbots have enabled businesses to connect with customers like never before.

Chatbots can dramatically enhance the customer experience your business provides by streamlining the interaction between consumers and your services; plus, the right chatbot solutions can help your organization cut back on customer service costs by reducing the number of people required to manage customers.

Although, some customer support staff is still needed as human intervention is still an integral part of the training and configuration process for chatbot technology.

In this guide, we’ll go over how chatbots work, how to set them up, and why your business needs messenger chatbots.

What is a chatbot?

Chatbots are artificial intelligence (AI) software used to simulate digital conversations and interactions with users. Chatbots communicate in a natural language (written, spoken, or both) through different mediums including websites, mobile and messaging apps, or even on calls.

Artificial intelligence

With recent advancements in AI technology,  chatbots have become extremely sophisticated making them suitable to do more than just respond to specific queries with pre-determined templates. 

Thanks to AI and machine learning, chatbots can gather and process information regarding users, such as their preferences, interests, and inclinations, all of which help chatbots “learn” and understand how to better respond to user requests.

For example, artificial intelligence can help an eCommerce brand drive sales by streamlining product promotions and recommendations to target customers that have specifically expressed interest in similar products. This prevents businesses from irritating their customers with constant promotional emails and also helps cut back on advertising costs.

Natural language processing

Natural language processing (NLP) is at the root of chatbot technology and forms the foundation for voice recognition systems for leading virtual assistants such as Cortana and Siri. But how exactly do chatbots work with NLP?

A chatbot works by first receiving a user request, analyzing it, and then returning an appropriate response. After processing all relevant information it’s crucial that the bot provides a useful response. If the chatbot fails to understand the user’s request or the intent behind it, then a human agent is alerted and can intervene.

After the chatbot has determined the user intent correctly, there are a few ways in which the software can respond to the query. The response may come from a standard, predefined template, from information stored in enterprise systems, or a question prompting the user to clear up some ambiguity for the chatbot. If the digital assistant fails to provide users with an appropriate response or lacks the ability to resolve the issue at hand, then a human agent can take over.

How are chatbots built?

Major players like Amazon aren’t the only businesses that can benefit from chatbots; banks, restaurants, eCommerce businesses, and more can also use them. 

There are two ways to make a chatbot: Create one from scratch or use a bot-building platform.

To design a chatbot from scratch, it’s important to:

Identify specific goals that your chatbot should fulfill, and determine exactly what you want your chatbot to do.

Design your chatbot’s interaction. This helps ensure that your chatbot offers an engaging user experience.

After ironing out these details, you will need to actually develop the chatbot, which requires programming experience. Of course, hiring a developer is an option, but, in general, using a chatbot-building platform is much easier.

There are several good platforms out there that provide templates for building your own, intelligent chatbot. Many existing platforms, such as ManyChat, don’t even require users to code. Thanks to a sophisticated drag-and-drop interface, business owners can conveniently build their own chatbot in minutes.

Which channels can chatbots be used on?

Chatbots can be integrated and used on many different platforms including social media websites like:

Messenger from Facebook

Messenger from Facebook makes it easy for business owners to create and integrate chatbots with Messenger, specifying default responses, welcome messages, AI capabilities, and more, to handle customer queries.

Messenger also provides advanced options, like galleries, that help enhance customer experience and engagement. (A chatbot can curate a gallery that  provides customers with different links and images to match their needs.)

SMS

Did you know that SMS open rates can be as high as 98%? This makes SMS (short message service, aka text messaging) the best option for communicating time-sensitive information. For this reason, SMS chatbots have become increasingly popular amongst various organizations.

By equipping your chatbot with multiple default responses, customers can have a two-way text conversation effortlessly. Additionally, many Fortune 500 companies and growing businesses include an additional live chat support option, so customers can swap over to human support at any time.

Instagram

Facebook rolled out some updates to the Messenger application programming interface (API) that support messaging on Instagram. Now, business owners can integrate chatbots with Instagram messaging, improving customer communications even further. The Messenger API allows for omnichannel messaging platform management, whereby businesses can manage messages coming in from their stories, shops, and direct profile messages too, with different workflow tools.

For now, the new Messenger API is still in the beta stage and only a limited number of developer partners (including ManyChat) have access to its features. Businesses can sign up on the waitlist if they are interested in utilizing the features following the post-beta launch.

Voice

Chatbots can be used on voice channels to provide users with an optimal experience, which is precisely what software like Google Assistant, Apple’s Siri, Microsoft’s Cortana, and Amazon’s Alexa does. These sophisticated software use NLP technology to understand user queries and simulate an engaging conversational interface.

What are messenger chatbots used for?

Chatbots can be used to implement a rigorous marketing campaign, drive your eCommerce sales, engage customers, and more.

eCommerce

Chatbots are a great way for eCommerce businesses to increase sales or provide real-time customer service. With a chatbot, you can automatically recommend products, answer customer questions, recover abandoned carts, and more. Think of chatbots as an online concierge for your store. Instead of having humans guide customers and answer questions, a chatbot can do it 24/7.

Marketing

When it comes to marketing, chatbots not only offer businesses a way to invite new customers to check out your service or product but keeps them engaged as well. While something like a well-developed video improves customer engagement, this only lasts as long as the video plays. Chatbots, on the other hand, are continuously gathering data and analytics and learning about how to better interact with customers.

By learning your customers’ names and gathering information about their preferences, bots can provide customers with a more personalized user experience. Rather than sending out multiple emails for every product and promotion, chatbots can send targeted notifications to specific customers about products they like.

Customer support

Chatbots have revolutionized customer support options, and allow businesses to communicate with customers over phone calls, messages, and mobile apps. Some banks, for example, provide a significant amount of customer support through call-based chatbots, wherein users can authenticate themselves and learn about account details such as their current balance and transaction history.

Live chat

Chatbots can be integrated into your brand’s live chat support to quickly and efficiently resolve customer problems. While more sophisticated bots are designed to analyze user intent and respond accordingly, some brands use simpler chatbot technology with the help of fixed message templates, which are also quite effective.

This way, users can contact the chatbot and select the nature of their problem from a predetermined list. The chatbot will continue to provide the user more and more response options until the details of the issue, request, or question are nailed down. Now, thanks to automation, the software provides a specific response to the user’s query. If the chatbot is unable to resolve the problem, then human support is alerted and an agent takes over the live chat operations.

Lead generation

Another area where chatbots shine is in nurturing leads for your business, which is an otherwise time-consuming and resource-taxing process. Bots can gather large amounts of data effortlessly which can be used to generate personalized messages and notifications for guiding your customers through the buyer’s journey.

In the initial stages, split testing (or A/B testing) the messages on your brand’s website can be useful for determining what works and what doesn’t so your organization can determine the best way to personalize your customer’s experience, which makes for a better lead-nurturing campaign.

Tracking and improving chatbot performance

Developing is only the first step, as businesses often need to continually track the chatbot’s performance and find new ways to improve it.

Revenue

When it comes to tracking revenue, it’s important to focus on marketing-oriented metrics such as the conversion rate for user-chatbot interactions, cart abandonment rate, and goal completion rate. These metrics offer insight into how well your chatbot is driving sales. Goal completion rate, in particular, is important because it reveals how successful the bot’s calls to action (CTAs) have been.

Customer questions answered

When a customer asks your chatbot a question, the AI software attempts to understand the buyer’s intent so that it can respond to the query with relevant information. The chatbot may answer with pre-programmed responses, or alert a human agent to take over if the task is too complex. Some chatbots, like Google Assistant, are synced with search engines and can pull up search results if they are unsure about how to answer a question.

Add common questions

Adding common questions to your chatbot software, with accompanying predetermined answers, can help your bot perform more efficiently. S when customers have a question that has already been asked, your chatbot can provide an automated response almost instantly.

Messenger Chatbots FAQs

People have many questions about chatbots, here are some of the most common ones.

Are chatbots only for Messenger from Facebook?

No! Chatbots can be used for any communication channel. Chatbots can be built for Messenger, Instagram, SMS, and more.

Is Siri a chatbot?

Siri is technically a chatbot designed to provide iPhone users with continual support and improving their user experience. Some people differentiate virtual assistants and chatbots by identifying the former as user-focused and the latter as server/business orientated. Under these definitions, Siri is considered to be a virtual assistant rather than a chatbot.

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How to Use The Facebook Ads Manager

Getting started with Facebook Ads Manager is easy! Let’s look at the steps you can take to get started.

Create Your Campaign

The first step to Facebook ad management is creating your campaign.

Before we dive into the steps for creating an ad, it’s important to note that Facebook offers two methods for creating them:

  • Guided creation: With guided creation, you have a step-by-step wizard that walks you through the steps on how to create your ad. This option is best for people that aren’t familiar with Facebook’s Ads Manager or creating ad campaigns.
  • Quick creation: Quick creation allows you to set up your campaign, ad set, and ad elements as you wish. This option is best for advanced advertisers and seasoned marketers that know Facebook well or have experience creating ads on other platforms.

Now that you know the two different options for creating ads let’s take a look at how you can start composing your ad.

  1. Select your objective: Your objective is what you want to achieve with your campaign. You can aim to increase traffic, increase leads, earn conversions, and more. Your objectives should always align with your overall campaign goals.
  2. Select your target audience: Your target audience is users that are most interested in your products or services. Facebook audiences allow you to get very specific with your targeting, so you can set custom perimeters and reach the right people at the right time.
  3. Upload your ad creative: You can create numerous types of ads on Facebook, including photos, videos, carousel ads, and more. You’ll want to upload these visuals, which are typically photos or videos, to your Facebook Ads Manager account.
  4. Write your ad copy: Once you upload your creative, you’ll add your ad’s text. Make sure your ad copy provides relevant information to users that inform them about your product or service.
  5. Set your bid amount: After you have your ad set up, you’ll set your bid amount. Your bid amount will depend upon your budget and ad placement.
  6. Finalize your ad details: This involves reviewing your ad to ensure the copy, placement, and bid details are correct.

If you’re looking to take on Facebook ad management on your own, following these steps will help you get set up with your ad.

Monitor Your Campaign

Once your campaign is up and running, you can start monitoring your ad’s performance. You can review different aspects of your campaign, including your:

  • Budget
  • Audience
  • Placement
  • Creative

When you’re reviewing your campaign, you can look at real-time reporting to see how your ads are performing. You can monitor your campaign to spot trends with your ads and identify areas of improvement.

If you fail to monitor your ads, your campaign is a waste of time. However, when you keep an eye on your campaigns, you’ll be able to determine areas that might need to be updated for greater success.

Monitoring your ads ensures that you always have the most successful ad campaign possible.

NexLaunch: we are a digital marketing agency specialized on Direct Selling companies and leaders with over 20 years in the digital marketing and systems world, we have built systems that have transformed online businesses and launched companies around the world. Book a Free Strategy Session here.