With 2 billion monthly active users on Facebook, you might wonder if Facebook advertising is the best course of action to help you grow your business. The following list outlines the 6 main reasons why advertising on Facebook is a smart choice for businesses, whether you’re a business that’s just getting started on social media or a business that’s looking for new ways to grow.
Anyone can advertise on Facebook
Whether you’re an admin managing a Page or a seasoned advertiser who is just getting started with Facebook advertiser tools, there’s a range of advertising options to help you reach your business goals regardless of your advertising experience. If you’re a Page admin thinking about getting started with advertising, you can start by boosting posts directly from your Page. If you’re an advertiser with complex business goals, you can use Ads Manager where you can view, make changes and see results for each unique campaign you create. Learn more about the differences between boosting posts and Facebook ads.
Simple ad solutions
You can create ads quickly and easily directly from your Facebook Page. To create these types of ads, look for the Promote button on your Page or try boosting a post by clicking the Boost Post button on certain posts. Below are some of the ad solutions you’ll find on your Facebook Page:
- Boosted posts: Boosting a post may help you get more people to like, share and comment on the posts you create. Boosted posts are also a way to reach new people who are likely interested in your content but don’t currently follow you on Facebook.
- Page ad: Promoting your Page may help you get more people to like and follow your Page.
- Website ad: Promoting your website may help you get more people to visit your website.
- Promote call-to-action button: People can interact with your Page through your page’s call-to-action button. It can be customized to promote your page objectives, such as allowing visitors to book appointments, make purchases or lead them to your website. Creating a call-to-action ad helps drive conversions that matter to your Page.
Here are the reasons why you really should consider advertising on Facebook:
1. Connect With Target Market
Facebook has over one billion users and is the most popular social media platform. If you’re not already using social media to connect with people, then you should seriously consider it.
Facebook’s popularity gives you an opportunity to attract new customers to your business and market to them.
2. Facebook Ads Are Affordable
Advertising on Facebook can be cheaper than advertising elsewhere. Adverts in magazines and newspapers are very costly. PPC campaigns are effective but they can eat up your budget very quickly if you haven’t got a trained and experienced team watching over your account.
When setting up your Facebook adverts, you can limit how much you want to spend and the CPC can be more cost-effective. Having adverts on Facebook is preferred by many businesses because it is cheaper compared to other forms of advertising.
3. Use At Every Stage Of The Buyer’s Journey
When it comes to inbound marketing, advertising on social media can be used to engage with people at different stages of the buyer’s journey.
By understanding your ideal buyer persona, you can create ads that will engage with their needs and move them onto the next stage.
Think about it.
Awareness: your advert can engage with the problems of your buyer persona and help them learn more about it and what they can do to solve it.
Consideration: for any contacts you’ve gained with your ‘awareness’ adverts, you can then target them with ads that offer them helpful solutions to bring them toward the decision stage.
Decision: finally, you can then create adverts that show your business is the solution they’ve been looking for and the best option.
You can integrate Facebook advertising into your inbound marketing strategy.
4. Demographic Targeting
One of the most popular reasons businesses advertise on Facebook is because there is a wide range of demographic targeting. If you’re a new business who does not have a contact list to retarget yet, you can start targeting brand new customers instead.
Facebook’s audience is wide. By using their advertising abilities you can target people on:
- Job title
- Job industry
5. Remarket To Your Current Customers
An advanced targeting option is “Custom Audiences” which lets you target contacts/leads from your CRM database directly on Facebook.
Remarketing to your current customer database gives you the chance to reconnect with customers, reminding them to come back to your business.
When you’ve got special offers, using Facebook ads is a quick and informal way of reaching out. Unlike email, adverts on Facebook are arguably less interruptive so allow more inboundy ads.
6. It’s Easy To Do, Once You Understand The Tools
Another reason why you shouldn’t hesitate on using Facebook ads is the fact it’s easy to do. You’re missing out on a great way of engaging and connecting with your ideal customers if you’re not.
If you are interested in using Facebook ads, check out our lead generation service here. Our team of digital marketing strategy experts is eager to assist you with digital marketing strategy and lead generation.