Embracing the Evolution: Key Streaming Trends for 2023
Though the internet has recently become an excellent advertising platform, starting out can be difficult. With more content every day, an abundance of competitors, and constantly evolving algorithms, many business owners will find themselves frustrated trying to get the reach they need.
However, the newfound popularity of streaming presents business owners with a golden opportunity. The ability to engage with an audience in real time makes for personalized and attention-grabbing content, leading many businesses to embrace the new format. If you’re interested in taking advantage of the latest streaming trends to promote your business, here is how you can take advantage of them.
Streaming Trends
Reels Over Stories
TikTok’s explosion in popularity has been a game-changer for short-form content creators, with many major social sites adopting a similar video feature. In Facebook’s case, there are reels, fun, dynamic videos lasting a minute or less. Because of this, stories have begun to lose their prominence in short-form advertising. While certainly still a valuable feature, they’re becoming more of a way to engage with current followers, with reels taking their place in attracting a wider audience.
Short Form Gets Shorter
Over time, social media users have increasingly preferred shorter video content in line with current streaming trends. They seek a witty and to-the-point approach, making short-form content the primary source of public engagement, while long-form content still serves specific purposes.
Streaming Spreads to New Platforms
Livestreaming’s diaspora to major social media platforms shows no signs of stopping. Instagram, Facebook, Youtube, and Twitter have all hopped on the bandwagon, helping to establish its importance in the online world. And with the major tech giants adopting the format, more sites are soon to follow. As such, 2022 is a better time than ever to take advantage of the Livestream in your advertising.
Stream Quality Increases
The rapid growth of streaming has drawn the attention of many corporations, highlighting its potential. Its primary challenge has always been the strain it places on networks. However, recent advancements in technology and internet speed have enabled stable, high-quality streams that align with the latest streaming trends. This makes it an ideal time to enter the streaming arena.
A Rise in Paid Advertising
Social media sites continue to expand, which means more users, and with them, more posts. As a result of this, it has become more difficult for businesses, especially small ones, to reach a large audience. Fortunately, Facebook has implemented a paid advertising feature to combat this. This gives businesses the ability to boost their posts, increasing their reach and even adding a layer of interactivity, with an optional banner that can redirect users to a website or shop.
Of course, it’ll get costly to promote every single post you make, so be strategic in choosing which ones to boost. If you notice an unpromoted post suddenly receiving a burst of engagement, for example, ride that momentum. Chances are, you’ll be able to continue that initial burst, boosting your page’s public reach. Furthermore, your page’s increased reach means all of your posts are more likely to be seen, whether or not they’ve been promoted.
Rise of Live Shopping
What exactly is live shopping? Essentially, it’s a live stream in which a business’ products are displayed, giving potential customers a detailed look at what you have to offer. They can ask questions about a product or see them in use. This is especially useful for clothing brands, considering the difficulties that online clothes shopping presents. Customers may be reluctant to purchase a product, unsure of how it’ll appear in reality as compared to a model. Seeing it in use, however, could help to alleviate this confusion.
As for the stream itself, you may want to consider partnering with an influencer. Influencers are charismatic public figures with an established following and know how to sway or persuade an audience. Here, they’ll essentially serve as the public face of your brand, and their testimonial will send a stream of users your way.
Boosting Your Reach on Facebook Live
If you’re considering using Facebook Live to promote your business, don’t wait– take the plunge! Streaming’s rise in popularity, the prominence of online advertising, and social media’s wealth of users have made the format a veritable gold mine for businesses of any size. Even if you’ve struggled to reach your audience in the past, this is a prime chance for growth that you absolutely shouldn’t miss. If you’re still unsure, you can read more about the benefits of live streaming here. Once you start, however, you’ll be able to grow your business like never before.
Interactive Streaming
One of the most exciting streaming trends to watch out for is the rise of interactive streaming experiences. Viewers are no longer satisfied with just passive content consumption. They seek engagement, participation, and co-creation. Interactive streaming takes center stage as audiences want to have a say in the content they watch. Whether it’s choosing the storyline of a live role-playing game or voting on the direction of a live music performance, interactive streaming is transforming how we connect with our audiences in real time.
Artificial Intelligence (AI) Transforming Streaming
The increasing prominence of Artificial Intelligence (AI) in the contemporary streaming landscape is a noteworthy development. AI is fundamentally changing the way we interact with and consume streaming content, acting as the catalyst for personalized recommendations, content discovery, and enhanced viewer engagement.
AI algorithms meticulously assess user preferences, viewing habits, and real-time data to deliver customized content suggestions, thereby enhancing the overall enjoyment and convenience of the streaming experience. As AI continues to advance, it holds the potential to further transform the future of streaming, making it even more immersive, interactive, and user-friendly.
Streaming to Zoom
In addition to the classic platforms, Zoom is becoming an increasingly popular place to stream. With its tight-knit feel and privacy, a meeting on zoom is the perfect way to truly connect with your audience. In this setting, individuals can feel a sense of recognition and belonging, which is facilitated by the collaborative nature of the platform.
The widespread popularity and renown of the service also lends itself to adaptability. With our help, you can connect a zoom stream to other platforms, making it easier than ever to have a one-stop streaming spot. The service even has native integration with YouTube, meaning you can easily have two platforms running at once with little effort.
If you’re ready to learn more about the benefits of this more intimate streaming experience and how it aligns with current streaming trends, don’t hesitate to reach out to us. We can help you plan a streaming session that is sure to please everyone.
